If you have a vacant listing there is a new trend you should know about that can help you and your clients. Virtual staging is an innovative and affordable home staging solution that creates CAD (computer aided design) three dimensional images to scale, of how vacant homes will look furnished and accessorized. (Article continues below picture. The photo is of a five year old resale, $500,000+ townhome that was virtually staged.)
Helping buyers visually move in and direct them where to place their furnishings usually leads to more offers faster and for more money. A picture is worth a thousand words, and when buyers start seeing their furnishings in rooms that are virtually staged, they start preparing to make an offer with their Realtor®. Virtual staging reduces the higher costs associated with traditional home staging. CAD has been around for a long time in the design field but it is how it is being applied in the resale housing market that makes it different. However, virtual staging does not always replace the need in some cases to stage the old fashioned way and create a model show home.
Virtual staging solves several problems. With the glut of vacant homes on the market, many real estate professionals are reluctant to invest in a virtual tour because empty rooms do not entice buyers to see the property. Some condominium communities prohibit a home manager or home staging, and many owners object to someone else living in their home while it is on the market. Finally, some sellers can not afford to stage with rented furniture for three months or until the home sells and/or purchase accessories. Virtual staging is especially valuable for older or renovated homes with odd or outdated floor plans. Another benefit of virtual staging is that it can be used to edit existing paint colors and wall paper that buyers sometimes can not see past, create ambiance mood lighting, hang pictures, light the fireplace and give them a picture of the hidden potential of each room so that they will present an offer.