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To Advertise or Not To Advertise…That Is The Question

for sale sign To advertise or not to advertise your listings in your real estate blog...that is the question. Many real estate bloggers tell you not to advertise your listings in your blog. Why? The purpose of a blog is to build relationships, not to sell. This may be true for your community blogger talking about community events or your political blogger ranting and raving about current events, but not for your real estate blog. The keyword being real estate!

Who visits real estate blogs?

Visitors who enjoy a particular community or political blogger will most likely visit that blog on an ongoing basis...probably until they get pissed off at something the blogger has to say. On the other hand, real estate blog visitors are transactional visitors. They only really care what you have to say while they are buying or selling a house. They may visit for a few months and then are gone. And what they really want to do is look at homes for sale!

RssPieces.com did a survey of their 2500 blogs and found that buyers spend an average of 15 seconds reading a blog post before clicking on a call to action button...15 SECONDS! What buyers are most interested in is looking at homes. What you are most interested in is selling homes. Why wouldn't you post your listings on your real estate website? Post away and don't forget the photos...buyers are more interested in the photos than the story you have to tell about the house. It is a good idea to include the MLS# also.

Need help with your blog? As a real estate Virtual Assistant, I am at your service. You can contact me by visiting my website, myREassistant.com, sending an email to info@myreassistant.com or calling 757-271-6047.

Posted by Ruth Ann Macklin, Real Estate Virtual Assistant and CDPE on 04/03/2008 04:18 PM

Comments (4)

blogging, real estate blog, real estate virtual assistant

4 Comments on To Advertise or Not To Advertise…That Is The Question

APR

2008

Hello Ruth Ann:

I think you are right about this but why do you suppose that the so called experts tell us not to put our listings in our blogs???? This is a HUMMMMM

Hi Ruth Ann - I could not agree with you more. We are all admittedly here to learn and to network, but none of that does us any good if we are not making a living. I am actually quite jealous of the Realtors. I know that they work quite hard to get listings, but once they do, the posts practically write themselves with the price and photos. This enables Realtors to generate a large Web presence (sometimes in a short time) and an enormous amount of links and traffic. As a mortgage broker, it is simply not as attractive to post blogs about "a new program." Great post, and best of luck.

Hi am with you on this one! I think it makes sense to post listings on your blog -- I think localism posts are also a great way to get potentional buyers to call. So far it seems to be working for me. I wouldn't put anything controversial in my public blogs -- that is not the purpose for those blogs. Just my humble opinion!

APR

2008

Hi Ruth Ann:

I think putting your listings in your blog is a good idea. Maybe you can also work in some neighborhood and market info to give the buyer more value.

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