This business can be intense. Between competing for listings, showing appointments and servicing existing transactions, some months seem like they leave absolutely no time for the additional business-building that you know you need to do for the winter.
Have no fear – having only a few minutes here or there doesn’t mean you can’t engage in some serious business-building. To that end, here are fifteen tasks you can do to position your business for success come 2015, even if all you have is fifteen minutes.
1. Call two past clients. Check in, give them an update on something interesting happening in their neighborhood, a new comp, etc. and ask for their referrals to service providers or friends who are buying or selling.
2. Post a new listing or very brief market update for your highest priority neighborhood on Facebook.
3. Check how your current listings appear on Trulia to triple-check how buyers are seeing your listing results.
4. Review and update your Trulia profile. Our new Find an Agent directory has filters that allow buyers and sellers to search for a wide variety of detailed agent descriptors – make sure you’re showing up in all the right search results.
5. Email one recent client to request a testimonial you can use for your website and that they can post to your Trulia profile.
6. Call one seller you’re working with right now, just to check in on upcoming Open Houses, viewing appointments and marketing or pricing initiatives. Let them know of any new comps or new recommendations you have for getting their home sold.
7. Read one blog post or article on marketing.
8. Read one blog post or article on the real estate market.
9. Read one non-real estate related blog post or article on the front page of a major newspaper, for conversational fodder with clients and to keep your business in context.
10. Check to see what listings in your target area have expired over the weekend and put a reminder on your calendar to follow-up with the sellers.
11. Take one buyer you’re working with and search for homes in their target neighborhood that went pending or sold over the last week’s time. Call your buyer to discuss the new comp and any suggestions you have for how they should factor that information into their approach.
12. Place a Facebook ad for one of your listings. Headline it with the most compelling descriptor you can, and target it to people in your town or the home’s zip code. Set a $10 budget. Seriously – it only takes 15 minutes. Put a note in your calendar to follow up on it and see how it did in one week’s time.
13. Talk with your marketing manager or sales manager. Check in to see what market trends they are hearing about and to remind them that you’d love to take any walk-in buyers or sellers who come to their attention.
14. Call one agent friend from another area and remind them of your readiness, willingness and ability to take their referrals (and to send them yours).
15. Call one vendor you work with frequently (e.g., mortgage broker, home repair contractor, etc.) and ask for referrals.
There's my list. What other quick business-builders have you found?
--
Want more tips about how to grow your business? Learn these effective lead-pick up lines to begin building your prospect list today!
Comments(16)