Blowing Up My Email, Agents Please Be Judicial

Blowing Up My Email, Agents Please Be Judicial

My email inbox fills up every day with dozens, sometimes hundreds of emails from agents that are marketing their listings to me. It makes no difference whether the agents know me or not, whether I have ever sold any of their listings or they have sold a listing of mine or even whether I work in their market area. They are sending to all the other agents in our MLS system and doing a mass email on every listing they have.

Remember It Goes to Our Smart Phones

Not only do we get them on our computers but most of us have our emails set to forward to our mobile offices, our smart phones. These types of emails are blowing up our emails and our phones.

No Decretion

These notifications are not only limited to their new listings but I get these emails by some agents every time each one of their properties has an open house, a price reduction, a change in terms or when they think it is time to remind me of their special properties. What is this accomplishing? Nothing. 

Being Inundated

When a deluge of properties come in over and over again it makes me tune them all out. In fact I unsubscribe as fast as I can or delete. Others go into junk mail. With hundreds of agents working in my town and thousands in the Middle Tennessee, I cannot and do not want to know about each one of their properties by a special notification. That is what the MLS is for. All these eamils fill up my inbox and are a hassle to go through. 

Helping or Hurting?

So how is this helping their properties? If they would pick very special properties and just send those I might look at their emails. But I sincerely doubt that any working agent has the time or desire to comb through dozens of emails from agents every day that are just promoting their properties.

Their "very special emails" quickly go to junk. Since they can't decide for themselves what is exceptional and what is not, I don't want to see any of them. How does this hurt them and me? It's like an agent crying "Wolf". I would like to know about an extremely good deal or a huge price drop or a change on a listing I have shown. But since I am ignoring those agents by the vast number of emails coming in, I am missing the good deals too.

Use Sparingly

Email Marketing Agent to Agent Should be Judicial and used sparingly. Thank goodness all 700 agents in my area are not using daily/weekly mass emails. The agents that send one every now and then, may get read. The agents I work with regularly may also get read. If they put a personal note with it in the subject line, I am almost certain to read it. 

Blowing Up My Email, Agents Please Be Judicial

I have heard other agents in our Board say they dislike this too. So I say it is hurting all of us because we are tuning out the good ones because of the overuse. Be judicial agents, please. I know other agents feel this way too and it is the way I see it. Delete!