Well it's the big V-Day, and this holiday, perhaps more than any other in the year, has really got people at polar opposites. Either ya love it or ya hate it, am I right??

So this year I'm celebrating Cupid's big day a little differently. I'm throwing a Single's Awareness Day Party (aka SAD party). Don't worry it's not that depressing (nor am I all that cynical), it's just full of all the wonderful anti-valentines things your imagination can conjure up.... Our plans include replacing the romantic dinner with a healthy alternative of bittersweets and jello shots. We're also celebrating our lack of hookups tonight by watching "40 Year Old Virgin" and who knows, the night could end in a little ex-boyfriend bonfire (pics only of course, not a human barbecue!).

All ridiculousness aside....what if we take on this opposite thinking about marketing? Here's a few options:

1. Instead of telling sellers what to do to sell their house, tell them what NOT to do. Check out the Fish 'n Flush if you haven't already! (Thanks to Maureen Francis & Dmitry Koublitsky for inspiration)

2. Try serving ice cream or popsicles at wintery open houses in place of coffee or tea. You'd be surprised at how many people love it on snowy days!

3. Start generating hype about April Genius Day, the opposite of the more common April 1st hullabaloo. Encourage clients to become Real Estate Geniuses (not so smart as to be without need of your services, of course) and introduce them to the latest and greatest tips and tricks (or pranks!) of the trade, like ActiveRain for example.

I know there are tons of other possibilities out there for this idea, so now I'm gonna turn it over to all my fellow activerainers with the start of a new, ongoing section of my blog...

Realty Challenge 07!

I'll try to post a new question with each blog and then you guys post your answers in the comments. Who knows, maybe we'll even start rating the answers and get a little healthy competition goin' on. I know how you guys thrive in competition.....;)

So for today, I wanna hear all the ways you can think of to turn your marketing efforts upside down. The more creative, the more likely to generate buzz and turn your clients and friends into your own personal sales force as they tell all their friends how cool you are! So have at it. Oh and be sure to check back for other people's ideas you might wanna steal!

Everybody have a lovely (or loathsome) V-day!

Denver Real Estate