$150 for a one time ad in our Knoxville News Senseless(Sentinel)! And this is a corner ad that takes up an 1/8thof the page. For $150 I feel it should include a popup home of the listing in the ad maybe!
In discussing advertising with fellow agents it is amazing to me how much some pay for advertising! Not so much the ads but the lack of prospect tracking that goes with that. Did 20 ppl see it? 100? 1000? Who knows, but you got 2 phone calls, so that is a response right! Maybe in a best case scenario you might get 5 phone calls! Maybe 1 or 2 of those qualify! Hopefully a contract comes from this but if not you are out your $150 and right back where you started.
Not only that but in a newspaper ad lets look at shelf life! Our Sunday paper comes out around 6am. Most ppl have read and recycled by 6pm. That means you had a 12 hour shelf life for your $150 ad. If my public school math is correct that is $12.50 an hr to run that ad! Maybe Im just cheap but HELLO!
So how do you get exposure for your home! If as a Realtor you are not maximizing the internet you will be left with expired listings! Sites such as Realtor.com, Homes.com, MLS.com, Yahoo Real Estate, Real Estate.com, and Craigslist.org make it easy and cheap to get your listing out and have much better feedback!
One last thing to think about is if more and more people move away from print ads the price will get cheaper so if you have a client who insists on print ads they will be less expensive!
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