Many of you have heard the rumor, the gossip, the innuendo, the half-truth – about the Keller Williams’ Pyramid Scheme. I think in this day and age of transparency in real estate, it’s high time to let it out into the light of day.
I’ve learned, in the last few weeks, that there are actually former and/or current Amway distributors selling real estate as Keller Williams Realtors®. Yes, it shocked me also! To think that we would allow successful multi-level marketers into the fold. It turns out there are other MLMers involved also.
Having devoted hours of research to the situation, I have determined that Gary Keller is responsible. Yes, sad but true, Gary Keller himself is responsible for creating a real estate company that actually encourages and rewards it’s agents for helping to grow the company. It seems his warped thinking runs along the lines of – “Instead of just taking anyone in off the street to build our company, why don’t we rely on the intelligence and common sense of our associates to bring us referrals.”
What kind of craziness is that? Well crazy enough to build the fourth largest real estate franchise in North America and it seems he has his sights set a lot higher than 4th place.
In a traditional organization, you have a lot of agents splitting their commissions 50/50 with the broker. Of course, if you’re a top producer, you get a better deal. But then there are fees for this, for that, for the other, and the what-have-you.
Again, Keller in his misguided vision, decided to create a system in which his agents could cap on their commissions and then take home 100% of their earnings. I don’t know the flavor of KoolAid he was drinking at the time, but while he was at it, he decided to keep all the “nickel and dime you to death” fees under control also.
Since he had already shredded the traditional real estate model, he went whole hog and decided the company should emphasize training and the agent’s success not the franchise. In the last ten years Keller Williams Realty has exploded across North America.
This is Part 1 of my crusade to expose the dementia of the man many former corporate leaders (turned real estate agents) are calling – a visionary, a man who has been able to systematize the profession of real estate into a business model that anyone can follow to personal success.
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