All the recent changes here in the Rain, and both the acceptance and ire they created/caused for Rainers, got me thinking again (I know, scary!). If the staff gave us the ability to add, change, delete, or implement any one thing, what would we choose? Well...what would you do?
My choice would be to give us the ability to perform 301 redirects on our own posts. Say what? Of all the things I could have chosen many of you are scratching your head thinking I must have gone completely off the deep end. That. Is. Possible.
The reason I would choose that is because my blogging (and most likely yours) has evolved over time. For quite awhile I posted haphazardly here without regard to SEO or consumer appeal.
However, after watching several AR webinars, and paying attention to what successful bloggers were doing here to generate business, my content started changing. Basically, some of my content became more aesthetically pleasing in a more organized format. Yes, my blog is still a work in progress but many of my methods are consistently bringing in new clients.
What's my point? While some of my early FAQs, community/subdivision reports, and general RE content still get good leverage in the SERPs, my newer content (often on the same topic) is better, longer, more appealing, etc. If I had the ability to point those old posts to the new posts (i.e. 2011 subdivision abc points to 2014 subdivision abc) I would get much of the Google Juice from those old posts pointing to the new posts and eventually only those new posts would show up in the SERPs. The new posts would be stronger (meaning they have a better chance to stay on page 1) and definitely of a more refined quality that consumers might find more endearing.
Your choice may be crazier than mine or perhaps something very simple. The choice is yours...What would you add, change, delete, or implement?
~ Anita ~
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