If you are reading this, you are obviously aware of blogging; but you may not have your own blog because you're not quite sure what to blog about or have the time to blog.  

Let's discuss why you would want to blog in the first place.  

First, there is the advantage of Search Engine Optimization. For this reason alone many realtors have started blogging or are considering doing so.  

Secondly, there is the advantage of target marketing. You are in the business of real estate and as in any business you need clients and customers. Blogging allows you to talk to people who are interested in real estate. People who read real estate blogs are currently in the market to buy or sell or are thinking of about it.  

Thirdly, the internet is becoming more of an influence in people's daily lives; especially in those of the young professional types. 80% of buyers and sellers are using the internet to gather information about real estate in general, the marketplace in their area and finding their prospective agent.

More than search engine optimization the world of blogging allows you to speak to a whole world of people about your area of expertise. This should be your focus when blogging. Blogging allows people to see you, as someone who is knowledgeable, professional and real. By blogging you are not just a website, you are a real person giving information about their community and profession.  

When blogging you can talk about anything. Blog about what you know: you and your community. Write about one of your funny real estate experiences, people love humor. Write about your community from local leadership to your favorite restaurant. Write about you so that your reader will feel like they know you as a real person. Write about real estate from a featured listing to real estate advice and tips.  

Now, let's discuss why you wouldn't want to blog  

First, there is the time element. Blogs should be written on no less than a weekly basis. Consistency is important if you want a loyal readership. You already have a long list of things to do and adding another is probably not very enticing. Blogging can be time consuming.   You must research to find a subject, then thinks of ways to express it, now write the blog, post it and respond to comments. Another 3 or 4 hours added to your schedule!  

Secondly, writing skills. You may not feel your writing skills are your best asset.    

Consider a real estate virtual assistant to assist you with your blog. Virtual Assistants, because of their expertise in the field of real estate and their skills in content writing, do not spend 3 or 4 hours per blog but can do it in less than half the time. All you have to do is reap the advantages.