ASK AN AMBASSADOR: What's In It For THEM?
Take a look at your blog.
REALLY look at it.
Scroll your topic list and what do you find?
How often are you blogging? Once a day? Once a week? Once every lunar eclipse?
Who is your target audience? And THAT is the meat of where we're going with this post.
If your target audience is other Rainers, then all topics are in play. Post all you want about points, features, where you are on the Leaderboard, the latest AR bug and whatever else strikes your fancy.
But if your audience is potential home buyers and sellers, here's a safe bet: They don't care about any of that stuff! You might as well be speaking an ancient dead language because they would have no idea what we're talking about.
What they want, what they NEED??
SPECIFIC LOCAL INFORMATION:
- Home search capability
- Explanations for the home selling process
- How long does it take to sell my home?
- What's my home worth?
- Is now a good time to sell my home?
- Should I buy a home?
- Subdivision and HOA info
- Local amenities (schools, community centers, parks)
- Fun things to do (festivals, amusement parks, bike trails, etc.)
- Market reports (yeah, they don't care that you hate to write them)
- Niche housing information (here's a chance to REALLY expand your business if you make the right choices)
Get the drift? Every bit of that is about THEM and their neighborhoods. Yes, you want to show you're successful. Let them see your listings, your completed sales. It might be their first taste of how you market (so those pictures on your posts MATTER).
And no, it doesn't hurt to throw in some personal stuff that let's them know about YOU as a person, but the odds of someone searching for Real Estate Agents Involved in Cat Rescue probably isn't strong, but it doesn't hurt for them to know that AFTER they've already found you.
And while agent to agent troubles might make for interesting blog posts, mudslinging doesn't help you make the phone ring. Turn those "rants" into something educational (from That Damned Agent of Yours Won't Call Me Back! to The Importance of Good Communication Skills in Selecting Your Listing Agent).
Blog self-evaluation is a repeated activity. It's EASY to drift off target and start writing what's FUN, day after day, until suddenly you've got another 20 blog posts in your archive and not one of them suitable for making the phone ring. Been there, done that!
So keep asking yourself:
What's In It For Them?
Questions? Just Ask An Ambassador!
Liz and Bill aka BLiz
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