I came across a very interesting debate recently about commission guilt. An agent who admittedly feel that he went into a transaction feeling as if he did not quite deserve every penny he makes. Many For Sale By Owners feel exactly the same way - that realtors are not worth what they ask because all they do is to stick a sign out in the yard and wait for the Buyer. Many Buyers feel that their realtors are pretty doormats and door openers and to deserve several thousands of dollars for doing that is just far fetched.
So, what would you say to this? Do you ever feel guilty for accepting a paycheck? Would you accept less if the house you put on the market goes into escrow 24 hours later since you did not spend too much time and money marketing it?
Well, my answer is:
You - the client is paying me mostly for the knowledge and experience that I bring to the table. Not really for the sheets of paper or the amount of ink that went into printing that flyer.
Knowledge: With the constant previews of new and existing homes that I do, I could pretty much tell you if the home is over-priced, valued price or if it was in line with the market. I know so much about my market inventory long before you, the client had thoughts about purchasing or selling a house. And I say this very respectfully.
Experience in Negotiations: With my roots from Asia, we (ie. Asians) negotiating when purchasing is just another activity we do very commonly. I have been a salesperson at my father's store since I was 12. And my father sold jewelry. So, I understand the sales and emotional side of the sales process as well as how to negotiate effectively from a very tender age. I stand firm on my principle that the best negotiation (and the type I always strive for) is a win-win negotiation. As much as I understand about human psychology in sales and negotiation, it is not my style to take advantage of a situation so that the other party bleeds. After all, it is me that I need to go to bed with every night and there is just something about the peace I need to take with me. So, when my clients use me in this area, they are "buying" the years and experience of winning negotiations.
Experience in Transaction Coordinations: I learn at least one thing new in every transaction. On the Seller's side, I have learned to probe for the "right" questions (of the Buyers) prior to accepting a contract right up to ensuring that every activity has been checked to ensure that (1) closing with happen and (2) closing will happen on time. On the Buyer's side, there are also checks and balances to make sure that all the necessary contacts and information are shared with the Title company.
Experience in Contracts: Granted that I am not a real estate attorney, knowing the right contracts to use is more than what an average Seller or Buyer knows. Most Sellers may feel that selling houses is not rocket-science but their knowledge of contracts are often not sufficient.
Education & Training: There are more to understand about this business than just sticking a sign in the yard or opening a front door.
So, when I place a house on the market and receives a contract two weeks later, what does this truly mean?
I have placed all my education, knowledge, training and experience into the only acceptable and satisfactory outcome.
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For your Frisco, Plano or other Dallas metroplex community needs, please contact:
Loreena Yeo
Broker/ Realtor of 3:16 team REALTY
Email: loreena@loreenayeo.com
Mobile: (214) 783-2210
Whether you are selling (you would need to know where to put your money's worth) or purchasing (so that you are purchasing a great value/ features), I proudly serve the Frisco, Plano, McKinney, Allen, Little Elm, The Colony, Richardson, north Dallas, Celina, Prosper, Arlington, Mansfield, Coppell, Irving, Las Colinas real estate markets. To begin your home search or find out how much your home is worth, please click on the button below.

I seem to have to write two contracts to get a buyer sale through now because of various issues. Working with buyers I really always feel I earn my coomision.