October and November were eventful months here at HouseLens!
First, we continued our Customer Service expansion with the addition of Customer Service Specialist Kayley Rogers to the team.
We also completed the renovation of the Customer Service area with the installation of new furniture, some paint, and a few other touchups. The team was very excited to get rid of the temporary tables and have their own workspaces!
At the end of October, we made our biggest company announcement yet: the completion of our Series A funding and the launch of two new product offerings. HouseLens now offers interactive 3D models of listings in select markets, and we will be releasing a DIY video tour app next year!
We launched our 3D models first in Nashville, then expanded to Connecticut, the D.C. area (which includes D.C. itself, plus Baltimore and Northern Virginia), South Florida (which includes Miami/Ft. Lauderdale, Palm Beach, and Naples/Ft. Myers), Austin/San Antonio, and Dallas.
This new product offering is an ideal complement to our full-motion walk-through video tours and professional photography. As we see it, photos are like a drive-by: they give buyers a quick look at a home. Our videos are like guided tours: buyers just click play, sit back, and watch the home as it flows across the screen. 3D models add the missing piece: they allow buyers to take control of the viewing process and explore a home in detail, down to the tile backsplash in the kitchen or the view out the family-room window.
As you might imagine, our 3D announcement generated a lot of buzz. We were very excited to make the front page of Inman, the real estate industry’s leading news source, and to host a TV crew from our local CBS affiliate, which aired a feature story on us.
November’s banner event was the National Association of Realtors Conference and Expo. We took quite a large group down to New Orleans, and we couldn’t find a hotel with enough rooms for everyone. That turned out to be one of the best things about the trip because it meant we got to rent out a historic home in the Garden District. We also enjoyed a beignet breakfast at Café du Monde, a fun dinner and some live music on Bourbon Street, and a walk around historic Jackson Square.
In the booth, we met a lot of great people who stopped by to learn about the power of video marketing and try out our new 3D models. Thanks to everyone who came to see us! We also attended the General Session, where Commander Mark Kelly wowed us with his inspirational (and funny) stories of flying the space shuttle, serving on the International Space Station, and supporting his wife Gabrielle Giffords through her recovery.
If you’d like to read more about our trip to NAR, check out Dave Greenberg’s recap and takeaways on his blog.
As I wrote here, we wrapped up November by counting our blessings and enjoying a Thanksgiving holiday with family and friends.
As the year comes to a close, we look forward to continuing our growth and helping our wonderful customers boost their success. At the moment, we’re offering several promotions to help you pay forward your 2015 marketing expenses. If you’d like to know more about how you can get some significant discounts on your listings videos and photos, just give Customer Service a call at 888-552-3851!
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