Friday Afternoon Musings.
As I am sitting here at my desk this Friday afternoon doing everything I can to avoid doing what I need to do (Christmas Cards) I have been thinking back over the year. I have heard from every corner of the country either here in the “Rain” or on Social Sites differing stories about market conditions. Some agents say they are so busy they are running themselves ragged, while others are sitting around wondering where all the business has gone. The publications are amusing too because one article will say everything is looking up and it is busy out there. The next one will say, consumer confidence sinks to a new low. When you combine all these things together it makes me wonder what is really happening out there?
In places, apparently it was a banner year and the market was really hot. In other places, it lagged badly. My musing brought me back to the one thing that has been bothering me, why the huge diversity in the market conditions in different areas of the country? Is there really that much difference, and if so, why are things so varied from place to place? Is the diversity real or is it just spin trying to make things sound better (or worse) than they really are?
I will say locally our market was interesting. As a second home/resort market our usual time to be really busy is the summer. This year it was anything but busy. Oh there were a few agents who were kept busy but overall it was not such a hot year. Sales were really off during our peak season this year. Personally, my market kicked in during the fourth quarter. I was fairly busy in the early spring, but then summer was very slow. My market really started to break in late August and continued through the fall season. Now I am really wondering what 2015 is going to bring.
This business is interesting, and in particular in seasonal market like mine. You can plan, and set goals, and do everything you are supposed to do, but in the end, none of it matters. In a buyer driven market, it all depends on whether people decide they want to spend their money to buy or not. If they don’t, no amount of persuasion is going to change their minds. So predictions aside, every year we truly just have to wait and see!
Have a good weekend everyone.
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