Simplicity Over Complexity
When it comes to people that runs their own business..
the most successful ones place simplicity above anything else
As I prepare for a new year on my real estate career, I have decided to cut the excess of my marketing tools and concentrate only on what really works. .
We all make bad choices sometimes..
If we want to have MORE business . ..
we make the mistake of seeking MORE tools. .
When in reality . . .we can all simplify our business to perform more efficiently.
My efforts this year are generated from these simple principles..
What do I really need and could use it to it's maximum value?
CRM
A Good CRM is fundamental and you should not cut corners on this. One single well timed follow up could be one extra transaction for you.. .enough to pay for a whole year's subscription for a top level CRM product.
IDX
Your IDX allows you to control your customer's experience from a to z.
Information for real estate is the ultimate value consumers seek.
Updated, simple and easy to use.
Lead Generation Program
Nothing can substitute your personal touch, your number one lead generation tool is your own phone, then comes your charm and finally how quickly and effectively you can overcome objections.
Your #2 choice should be a combination of well tested tools that deliver a constant stream of people so you can call and convert them...included on this is "smart" blogging.
A Good Camera
This is the window display of your listings...no one will come in to your store and call you if you have crappy pictures. Now more than ever, a picture is really the most important medium to attract buyers for your listings. Don't go cheap on this. A good camera and lenses is a must...or use a professional photographer
Presentations
A single business card does not cut it anymore. You need a well designed brochure about you and printed presentations specialized for buyers and sellers alike.
When you are meeting with a prospective client that could generate thousands of dollars to your GCI ...do you think most real estate agents would spend a mere $10 for a presentation to wow them over?
The true is that very few have brochures and even fewer come equipped with nice printed presentations highlighting the client as the principal and your services as the vehicle to achieve their dreams.
I would suggest for you to go and visit a new home construction sales office and get their presentations and other materials...emulate it by personalizing it to your own business message ..but don't compromise on the quality. . .
Yes, in 2015 less is best
More is out,
Simplicity is in..
The ones that will succeed are the ones that will ignore the chatter,
the ones that will keep their work times accountable
and be disciplined enough to keep track of their numbers ....as religiously as some people I know track their own activerain points in here.
What follows is a presentation for one tool that has replaced many for me...
Read on if you are looking to simplify your 2015 business model.
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It is amazing how we are bombarded with lures and shinny objects every day . .
specially when a new year begins..
Have your heard it too?
"Use our latest marketing techniques and put your business in cruise control?"
"We have the latest tricks and tips!"
"Blog like a monk to make more money we'll show you how!"
"insert this and your conversion will be 1000 % higher!"(not sure what they want us to insert and where?)
"Send this letter and get 100 listing in the next 30 days!"
"Save! Now for only $10 per month and you get a mention in our website in white font!"
It is maddening and if you are like me...
I need simplicity, the bottom line, no B.S. and I prefer to leave my competitors chasing squirrels. .
not me!
A few months ago, I met Rand Smith, a brilliant marketing mind and a great guy as well,
We hit it off from the every beginning as I complemented him about his new marketing site for real estate agents ClientCreator.com
Rand gave me the opportunity to review it and gave me the OK to do the changes he felt I needed since I market my services every single day.
Rand and his programmers went to work and did the changes I recommended that simply catapulted them to another level on my opinion..
The services that ClientCreator.com has is comparable to an Army Swiss Knife
You can do landing pages, home value pages, blank landing page templates, written email campaigns,ability to create video landing pages and the latest addition is listings template on turbo!
Here's a sample of one I did.
Check it out and come back.. I got a lot more to show you..
GO HERE FOR A SAMPLE LISTING TEMPLATE
As you can see, this is not your regular postlets listing information. .
You can add videos, copy, copy copy...copy is what sells when it comes to marketing and connecting with the prospect.
A weak postlets listing page does not provide you with enough information to compel a prospect to sign-up and be converted as a lead..
You need more..and this is more!
And this is just the beginning..
is a Swiss Army Knife for marketing after all...
You can get this easy to create landing pages. .
check them out and comeback for more..
Now, you may ask yourself...
How much does all of this costs?
Before I answer,
Let me show you more in depth how easy it is to create landing pages, listing pages and ad copy using ClientCreator.com
I made this video to show you step by step how I did the listing page that I showed you above..
Is a little long. . . but your time invested is well worth when you consider that this video can possibly create dozens of leads in 2015 for your business.
I can assure you that you are not getting 100 listings in the next 30 days using this..
While the results you may expect are proportional to your level of marketing skills and creativity, I can assure the monthly investment for this service could replace many of your own subscriptions for sites that you never use and are paying month after month after month.
You get everything in one place as you learn the system and become more proficient generating many landing pages that relates to your own niches.. .
If you never have heard of me,
I can share with you that I love marketing with a passion...I prefer to test a landing page instead watching a movie...I get the excitement of seeing a new lead coming in....exhilarating just because I did a small change to one of my ads..
I have thousands of leads in my system segmented to various niches I created for myself and my agents..
My job is solely listings and the rain maker for my buyers agents creating leads and more leads from various source...in two languages!
We are ending a record year for my own company Maxus Realty Group.
ClientCreator was not the reason of it...nor was my thousands of posts in Activerain. . but they are the notes that play the music of my business...and without them, I would sound awful...
Rand, the founder of ClientCreator.com has agreed to compensate me for any new customers that sign in before the end of the year.. .
It is a small token for me compared to the tremendous benefit you may get if you sign up before December 31st 2014
Besides, this is a new open door for me of what I expect to do full time while I transition from real estate to my own marketing company
So here's my gift to my Activerain friends. . are you ready?
I know you want to start 2015 right. .
Here's a gift for you . . .
Stop chasing squirrels . .
There is no other site out there that provides more value for such small monthly investment than CLIENTCREATOR.com
PS
Don't tell Rand yet....but in 2015 I will start a complete system with landing pages already created for you using strictly clientcreator.com ... . I will introduce new ones in a weekly basis with instructions how to use Facebook sponsored ads with already tested models. .
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