I'm not really sure what the criteria are that Cobb County home sellers use when selecting a listing agent for their home.
Is it chemistry? That "whatever" that just lets you know that you will get along...
Do you share some common interests or do your children go to the same school?
Did you list with your neighbor, friend, cousin, or other relative out of obligation?
Are you listed with the agent who agreed to the highest price for your home?
Did you choose someone that you researched on the internet? I'm guessing NO.
I have been a real estate professional for more than 10 years, over half of that as a broker.
I, and many other real estate agents, spend years trying to sort out the magic recipe for a winning listing presentation.
We MOST SOME OF US prepare hours of research prior to the listing appointment.
Your chosen real estate professional should have a very clear marketing plan in place for every home that they list.
A comprehensive marketing plan SHOULD INCLUDE:
*showcasing your home in BOTH MLS services covering the Atlanta MSA
*high quality digital photography with a minimum of 25 shots in and around your home/ neighborhood
*a full and adequate written description of the features of your home (FMLS allows 578 characters in this field)
*inclusion of the complete details of your neighborhood amenities, HOA fees, property taxes, etc.
*recommendations on staging your property for sale (up to an including a referral to a professional home stager)
*high level internet presence through a personal website, listing syndication, blogging and social media
*timely review of your listing information, including photographs as they will appear to the public that requires your prior approval
*documented presentation of comparable properties that enables you to set a realistic price for your home
I'm not giving away marketing secrets here, this marketing plan really constitutes the bare minimum of what a Cobb County home seller should be looking for when selecting a listing agent.
This is what I have seen today while reviewing subdivisions and home listings for inclusion in my blog:
1. 8 blurry cell phone photos of a 3500 sq ft $390,000 home with a description reading: "upgrades throughout". That's it. Remember those 578 characters I mentioned? This home has been listed for sale by the same agent off and on since 2010.
2. Listings with no photos at all that have been on the market for months.
3. A home listed since March that is still $25,000 overpriced. I guess they're getting closer, they've dropped the price $20,000 over the last 9 months. It's an adorable home that would have sold immediately, if it were priced correctly.
4. It's not just the number of photos or the quality of the photo. CONTENT matters. A blurry picture of the bathtub lacks...well...everything! Or how about a picture featuring the grass? No, not the lawn or landscaping, but straight down at the actual grass itself.
When you are ready to sell your home, I would welcome the opportunity to help you avoid these common mis-steps.
I will happily provide you with ACTUAL EXAMPLES of my work, including my marketing plan, links to my websites, blogs, social media, samples of direct mail and other resources that I employ to SELL YOUR HOME AT THE HIGHEST PRICE, IN THE SHORTEST TIME POSSIBLE.
Don't settle for less than you are paying for simply because you don't know where to look for a quality, professional, reputable, diligent, competent real estate advisor.
Recruitment Image courtesy of jesadaphorn at FreeDigitalPhotos.net
Hire Me Image courtesy of Stuart Miles at FreeDigitalPhotos.net