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With vacant homes on the rise in the real estate market more people are turning to Home Staging to give their home that competitive edge.  What most people don't realize is the time and labor involved in staging a vacant home.  Here is an example of what can go into the process from start to finish.

After the necessary recommendations and improvements from the Home Staging Consultation Report has been implemented the acutal Home Staging process begins.

The following usually takes place:

  • Visiting the property to take a look at each room, the space, feel, and style of home.
  • Visually figuring out what furniture and accessories will best fit the spaces to be done, also known as space planning.
  • Taking photos of each room.
  • Figuring out the cost of furniture and accessories for the house.
  • Ordering furniture, paperwork, contracts, and phone calls.
  • Delivery of furniture from Furniture Company, if you use one.
  • Going to warehouse to start picking out and packing accessories.
  • Getting a truck, or trailer to carry all of the items you'll need.
  • Loading all items, accessories and furniture into truck or vehicle of choice. (Hoping you don't need anything else and have to make several trips)
  • Driving to location.
  • Unloading items from truck, unpacking, and placement of items and furniture, known as hands-on staging.
  • Take after photos.
  • Taking all excess that's not used, including totes or boxes and load back into truck.
  • Drive back to warehouse to unload.
  • Drive home and Crash!
  • Wake up the next day sore from head to toe, with scrapes, bruises and cuts, (forget the nails).
  • House Sells...Then What?
  • Call furniture company to pick-up furniture.
  • Drive to get truck that you'll be using to bring items back.
  • Drive to warehouse to get totes and boxes to put items from home back into them.
  • Drive to house that has now sold.
  • Start packing, bubble wrapping, and placing all items in totes.
  • Load furniture and accessories into truck.
  • Drive back to warehouse.
  • Unload, Unpack, and put everything back into warehouse.
  • Take truck back.
  • Drive home and crash again!
  • The next day start all over!

This is just an example of what usually happens, every Home Stager does it a little differently.

The average time from start to finish can average between 20-25 hours.

So when someone asks what the big difference in staging a vacant house versus a home with furniture already in it put your pencil to the paper and figure out how much time you spend from start to finish. 

Feel free to add to this list!

 

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26 Comments on Vacant Home Staging-Do You Have What It Really Takes?

So how can staging a vacant house be viable in any way except in high end markets?  I can't see how a normal staging that would cost around $400 would be less than $1500 for this type of staging.  Is it economically viable?

04/05/2008 10:32 PM by Ron Tarvin's Katy Agent Team-- Katy Texas Real Estate Agent (Real Estate Agent in Katy Texas with RE/MAX Grand)


For those in the unglamorous world of vacant home staging with their own inventory add:

Shopping for more furniture because all of yours is out - or you just don't have the exact thing for the space.

Shopping for just the right rug, pillows, accessories to compliment the paint color because you just don't have the right thing in your warehouse. (For us perfectionists)

Wrapping/padding all of your furniture so it does not get damaged in transit and stays looking new and fresh. (Repeat process when unstaging)

Unwrapping/unpadding all your furniture before set up.

Joan Inglis, Charlotte, NC IAHSP Chapter President

04/05/2008 10:35 PM by Joan Inglis (Lake Wylie Home Staging)


You can add:  Staffing and sceduling of assistants, instalations such as draperies and window treatments (in some properties), STEAMING & IRONING of linens the night before or day of staging, cost of food, gas & supplies, Project Managment of upgrades such as flooring, painting, lighting, etc,  hmmm~ I'm sure I'll think of more.... 

You need to copy this to the blog, "Does staging in ...FL make sence?"  It's mentioned in a response that, "for something that only takes a couple of hours of placing props..." I replied - HAH!

04/05/2008 10:38 PM by Connie Tebyani, Platinum Home Staging Serving Los Angeles and Ventura Counties (Platinum Home Staging, Inc.)


...or you could just call a professional and have them stage it for you.  Cost?  Around $600.00.  Well worth it. 

04/05/2008 10:45 PM by Jon Higgins ABR (Coldwell Banker Heritage Realtors)


What would something like this cost for a 1700 to 2000 sq ft home? I assume there is a charge to set up and take it down as well as a monthly charge (furniture rental)

Also

Who is responsible when the furniture is stolen from the home?... (notice I said when, not if)

 

04/05/2008 11:46 PM by Ron Parise (LocateHomes.com)


Ron the cost varies by stagers.  Furniture Rental here cost about $150 per room, per month.    We usually do 3 or 4 rooms and the rest we use air-beds and misc items to fill the bedrooms.  As far a theft, make sure your stager has insurance, which covers this! 

Becky

04/06/2008 12:23 AM by Becky Raike & Nicole Forte -Staging Sells Your Home (Staging Sells Your Home )


Cindy,

I know the shopping and the trips back and forth can get crazy.   The one thing thats no one thinks of is hauling all the stuff that a normal occupied house would have.  Like an ironing board, an iron or steamer, a vacumn cleaner, a broom and dustpan, rags, just the stupid little stuff you need for spills and dusty tables, and fuzzy rugs. 

Good post.

I notice alot more realtors commenting on the blogs now that a few months back.  Not always in a postive light, but I find it very helpful to hear where they are coming from.  It teaches us to grow!

Becky

04/06/2008 12:29 AM by Becky Raike & Nicole Forte -Staging Sells Your Home (Staging Sells Your Home )


You're right about the manicure!  Fuggedaboutit!

Add:  Be sure all lamps have bulbs and WORK!  Julie

04/06/2008 09:45 AM by Julia Maher, Home Stager: Staging Fairfield County Connecticut CT (Nestings: Home Staging)


Great post!!  You can add making sure any new items purchased for the job are included in your inventory list.  Staging - especially vacant staging - is not glamorous!  It is a labor of love.  LOL

04/06/2008 12:27 PM by Tracy Moses~Redefining LUXE~Staging ~ Redesign (Redefining LUXE)


Don't forget the extension cords, tape of ALL kinds, velcro, glue, stapler...and I love ZOTS...there is awas something you have to tweak! 

04/06/2008 05:30 PM by Renee Pratta ~ Renewed Rooms ~ SC (Renewed Rooms)


Ron, I think it depends on what services you offer, and if you own your inventory, etc.

04/06/2008 08:55 PM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


Connie, vacant homes take so much longer, than an occupied, but people think the cost for the service should be the same, they don't see all of the behind the scenes work.

04/06/2008 08:58 PM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


Jon, I agree it should be done by a professional, it sounds like you've had it done before.

04/06/2008 09:00 PM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


Ron, most stagers either charge a flat fee or work on an hourly basis.  Homeowners insurance should cover it, but home stagers should have their own insurance as well.

04/06/2008 09:02 PM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


Great list?  May I borrow it?

Kim Dillon, Creative Eye Home Staging

04/06/2008 09:45 PM by Kim Dillon (Creative Eye Home Staging)


Hi Cindy,  I love this post!  It is so true that staging is actually NOT glamorous, but we love it anyway!  The glamorous part is what the homes look like after we stage them.  I'll add to your list:  Starbuck's coffee and treats for the crew.  We have to keep our helpers happy!

04/10/2008 11:59 PM by Diana Young (Staging North King & South Snohomish Counties)


No matter how I try, indeed I my SUV always looks like Jed Clampett is coming to town.  The photographed example is not far from reality.

In Katy TX, you'd be amazed what can be done for $1200!   It's not only economically viable for me, the stager, the R.O.I. for the seller is fabulous because their house gets bids (generally) within 14 days.   I get to turn my staging package 10 times a year, Realtors increase their volume, costs are kept to a minimum - everybody's happy.

As far as liability is concerned:  I believe a flipped home would have to have a special rider on their insurance policy to cover furnishings.   Most flippers get basic insurance which doesn't cover contents.  For a recently vacated home, most sellers don't change their coverage, but the duty of the Insurer is to protect the seller's personal property.   Without an articulated inventory and leasing agreement I believe that most Insurers won't cover the loss of the staging inventory.

In our contracts we specifically articulate the client's liability, and we also limit our own liability to $200 (in case of damage to their property).   Whether the client is insured or not, they are responsible for exercising due diligence, and for returning the furnishings and accessories in as found condition.   The theft that we have encountered thus far, has been surprising.  It's not the little stuff that wanders, it's been a couple of huge floral arrangements.   In both cases a Realtor had to let the thief in and let the thief out!  No doors were unlocked, and no other (more pawnable) items were taken.

Good post!  (How's the library going?)

04/11/2008 04:51 AM by Tom Scanlon ASP/RESA HOUSTON HOME STAGER HOUSTON HOME STAGING & KATY HOME STAGING (THE ORIGINAL HOUSTON HOME STAGING)


Cindy, great post and  I agree with Diana " The glamorous part is what the homes look like after we stage them".

04/11/2008 07:16 AM by Patty Hill, BS, ASP, IAHSP www.stageitnow.net (www.StageItNow.net www.TheStagingMart.com)


WOW ! That is one comprehensive list - I will keep this handy so I can show the client the justification behind the price. Well done!

04/11/2008 08:54 AM by Gabriele Campbell, ASP, CID (D F Campbell Ventures Group Inc.)


Great Blog, Cindy. Although we love staging vacants it is definitely more time consuming and alot more labor intensive than staging occupieds. You have to really love it.

04/14/2008 03:55 AM by Tanya Venable, Anderson, SC/Spartanburg/ Greenville, SC/ Home Staging (Fresh Eye Designs, LLC)


What it REALLY takes to stage a vacant home, and what MUST be added to the list is.......many doses of Ibuprofen!

$8.00 for a bottle of 750 tablets at Costco........about a 6-month supply for me!!  The best investment in my business I can possibly make:)

04/14/2008 06:41 AM by Marianne Sweet, Home Sweet Home Staging, LLC Rochester Hills, MI (Home Sweet Home Staging)


Hi Cindy -

You can add e-mailing the pictures to the Realtor at the end of the day and inputting inventory into a computer program. Usually there is a trip in there somewhere to purchase some small item that you forgot like a throw, candles, etc. Great post!

 

04/17/2008 08:50 PM by Kelly Townsend, ASP, Star Staging (Star Staging)


Diana-Starbucks is a must all around!

Tom-Really, that picture is not too far from the truth!

Patty-Absolutely, it's certainly not schelping stuff outside in 100% humidity, and 3 flights of stairs!

Gabriele-Good idea, and I'm sure we can add to it.

Tanya-It is extremely labor intensive.

Marianne-I second that, I use Alleve!

Kelly-Yes, sorting through the pics and the computer work is part of the dreaded admin. part.

04/23/2008 11:50 PM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


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