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This is a quote from a recent article in the National Association of Realtor title "Home Buyer And Seller Generational Trends:
- Among all generations of home buyers the first step in the home buying process is looking online for properties for sale. Gen Y is most likely among generations to also look online for information about the home buying process, while the Silent Generation is most likely to contact a real estate agent.
- More than half of Gen Y and Gen X buyers used a mobile device during their home search. Among those who did, 26 percent of Gen Y and 22 percent of Gen X found the home they ultimately purchased via a mobile device.
FYI (I had to look it up, too). Here are the generational age goups:
Gen Y--1980-1995
Gen X 1965-1979
Younger boomers --1955-1964
Older boomers-- 1946-1954
Silent Generation--1925-1945
In this article it also shows buyers and sellers by generation and by percentages they start there look online. In just those two categories, that is 61% of the buyers are looking online for a house.
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As you can see from the chart, 61% of home buyers were born between the ages of 1979 and 1995. The same graph shows that 51% of home seller with either Gen X (1965-1979) and Older Boomers (1946-1954).
If you look above at the Gen X and Gen Y numbers and the quote above you will see that at least 61% of home buyers start there look online. Please also note that 48% of Gen X and Gen Y ended up buying a house that they found online.
So what does that mean to you as a seller? In order to sell your house quickly if it is priced right, it MUST have a great online presence and that presence must be everywhere on the internet.
Our team works with many first-time homebuyers and we simply don't have enough houses for sell.
You may say that it is in the MLS so I had access to it and that is true. But what about the buyers? They are the ones that we are targeting and they don't have access to the MLS.
I can list all of the places that we market to but it would take the rest of this page.
However, we have an online system that you, as a seller, can access at any time to see where your house has been and continues to be marketed.
We also have a Mobile App (I can share with you if you send me your phone number) that we share with our buyers so they can do a better, more thorough search for properties.
I have been in this business a very long time (that whole Boomer thing). It used to be that a buyer would come to my office and we would look at a book of listings and pick out a few to go and see. Not anymore. Our buyers come to us with a list of houses they want to see. Your house must be well very marketed for them to find it.
We specialize in online marketing. Although we do some paid advertising we have found that an organic search is more effective. People want to know who they do business with.
SO for from January 1 to January 7, 2015 we will rebate tp you 25% of our 3% listing commission. They buyer's agent will not be penalized.
Pamela Madore
Keller Williams Realty
3955 S Soncy Amarillo TX 79199
806-290-1920
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