Money House & KeyI have been asked many times what kind of appreciation in value a buyer should expect from the purchase of a property?  I have also heard other agents asked that question.

I have been quite shocked and amazed how many times an agent was willing to stick their neck out and predict the market.  No intelligent agent would go there period.

I bet there are many folks out there who bought properties three or four years ago and were told how much money they should make, to now be foreclosed on or be in a short sale.

I will share historical data with clients and provide information comparables to help them establish market value.  I will never predict what the value of their home will be in 2 years, etc.

Now I clients come to us for expert opinions and many expect more than side stepping the question, so what are you to do when pressed by a client?

Here are a couple of things I try.

  • I discuss possible scenarios and what ifs.
    • What if the market goes up?
    • What if the market tanks?
    • What if you have a drop in income, etc.?
  • I run a spread sheet that plugs in various expenses, etc. to let them know what the numbers will look like under the scenarios.
  • I discuss what the use of the property will be. (If it is to be their primary residence, they need to look at it differently than an investment).

So you can be a professional without making promises that are unprofessional and possibly illegal.  Yes I said Illegal.  If you are promising a return on an investment you may be selling a security, which we are not licensed to do.

So we can be an expert and professional without sticking our neck and making promises or predictions on the future value of their purchase.

 

Good luck and good selling!

 
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22 Comments on You Want a Guarantee of Profit From Your REALTOR®?

APR
06
2008
139,738 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router
Hi Randy - I won't make predictions either.  As you point out, the reason that they are buying is a big factor for when.  "Now" may not be the best time for the buyer in any market.
12:06am • #1
226,804 Points 22 Featured Posts Localism Sponsor Outside Blog

Randy - We had an agent here that for years (she has since passed away) consistently told buyers they would enjoy a 7% increase in equity every year.  A lot of her clients were military folks who she told, at the end of their tour, their home would be worth 21% more than what they paid. 

The first time I heard her say that to a client I almost tripped over my own feet.  When I asked her why on earth she would say something like that she said "that's the way the market has always performed since I've been a Realtor."  Yikes.

12:13am • #2
I hear ya. For any agent to speculate or make promises they can't keep is unprofessional and opens the door to a possible lawsuit. If you don't know, don't say it. It is the job of an agent to disclose known FACTS. What do we know? ...that real estate is a long term investment and there are no guarantees.
12:14am • #3
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Virginia - Now may also be the best time to buy.

Jesse & Kathy - Yikes is the word.

Barry - Well put

12:39am • #4
9 Featured Posts Localism Sponsor
Many buyer-clients would like to have this kind of information, and as good as we are, we just can't give it to them, simply because we don't have a crystal ball and we don't know the future.  However, by giving them the information that you do, you are giving them exactly the tools they need to be able to make an intelligent decision.  Nice post, Randy!
12:47am • #5
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Marlene - Thank you.  I used the "my crystal is not working" line a few times.
1:16am • #6
408,296 Points 74 Featured Posts Outside Blog

Randy,

There is no real way to know what they will make...if there was then we would make a good living as magicians or mind readers or have some special crystal ball. I let them know if the market follows regular trends you should make 3-8%. a year...not 25% every 3 months like the mess most of the country is now in...but I let them know it all depends on the direction we are going in.

7:30am • #7
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Neal - The last few years the experts predicted wrong almost every time.  When I bought my home, I read an article that said we were at the top of the market.  Three years later it was double in value.  I then read an article that said we were about to crash and burn.  It has held its value ever since.  The only prediction I am will to make is the experts are probably wrong.
2:22pm • #8
467,220 Points 54 Featured Posts Outside Blog
Randy I am asked all the time what I think the rates will be.  My answer every time is that if I could predict that I would be in a warm place on a beach with lots of money enjoying myself if I could predict that.
8:52pm • #9

Randy- that is why we always tell our people exactly like you said...I cannot predict the future, I can only give you the historical facts.  Also, we always are telling the, I am just a REALTOR, not a financial analyst!

11:16pm • #10
APR
07
2008
No one can really give this kind of information. It astounds me what lengths some will go to just to make a sale.
6:00am • #11
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

George - I have the warm beach, just need the lots of money and the time to enjoy the beach.  :)

Jeremy - As long as we stick with the facts, we are doing our job.

Stephanie - It is extremely scary.

1:21pm • #12
This is too much like playing fortune telling. Best to just relay the facts and let the buyers make up there minds. Do you really anyone would have predicted this market 4 years ago?
2:08pm • #13
4 Featured Posts
It is interesting when people want to know how much do you think i can make?  I have in the past in certain situations told people.  I was dead on right.  They refer to me as their real estate God and refer everybody they know to me.  How did I know?  I was working with properties that were lower than the median price range and had a history of the area and property.  I could predict.   Other than that...im with you...I dont give people predictions all the time.
2:23pm • #14
APR
08
2008
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Sharon - They are still predicting wrong.  The market is so different from place to place also.

Dave - I will not even do that.  I will share the numbers historically and present.  I let the clients insert the future.

12:54am • #15
534,379 Points 45 Featured Posts Outside Blog
Randy - like you, I won't offer predictions. I do give them historical data. I also comment that they should consider this a HOME, not an investment like stock, and that they are buying lifestyle. IF they make a profit when they sell, that's frosting on the cake.
6:52pm • #16
259,303 Points 38 Featured Posts Outside Blog
And unethical as well! I don't understand why some REALTORS go down that road...so very risky!
7:34pm • #17
APR
11
2008
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Sharon - I also use the phrase "Buying Lifestyle" when discussing their primary home.

Monika - It is scary.

12:37am • #18
301,054 Points 3 Featured Posts Localism Sponsor Outside Blog
I don't even like to utter the Investment word.  You have to be very careful what you say, and even more careful about what you write.
4:35pm • #19
APR
12
2008
108,624 Points 11 Featured Posts
I just show them the historical data and then remind them they are buying their OWN HOME and not a piggy bank that will fill up overnight.
7:46pm • #21
APR
13
2008
486,871 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Cameron - Many folks make that mistake.
10:56am • #22

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Randy L. Prothero - Hawaii REALTOR®

Mililani, HI

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Century 21 Liberty Homes

Address: 95-221 Kipapa Dr., Mililani, HI, 96789

Cell Phone: (808) 384-5645

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