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WHY DO SOME AGENTS TYPE THE WHOLE LISTING AD IN ALL CAPS?

By 1~Judi Barrett

Real Estate Agent with Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 141871

January 09, 2015 08:26 PM

Why do some agents type the whole listing ad in all caps?

It seems to be really common around here for an agent or a brokerage office to type in the description and details of a listing in ALL CAPS.

Is there a reason for this? Is there some kind of research that's been done that indicates it helps the property sell faster? Or the Seller likes to see their property in ALL CAPS? Or IS IT TO SHOW HOW IMPORTANT EVERY DETAIL OF THE LISTING, INCLUDING THE INPUT FIELDS, ARE?

DO YOU TYPE YOUR REAL ESTATE ADS IN ALL CAPS? IF SO, PLEASE SHED SOME LIGHT AND TELL US WHY.

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Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Judi K Barrett I have to admit, I use to do that initially on AR, and Lenn Harley made a comment (very nicely) that it was difficult to read, but it's ok if that's what I like.... I never did it again!!! she was right.... it's more difficult to read.... lorraine does that in her mls remarks, and I'm not going to challenge it...as a matter of fact, I copy and paste what she has to say in her mls remarks on my realbird text.... I don't like it, but it's worked for her....

Jan 09, 2015 08:30 PM

1~Judi Barrett

Idabel, OK

Wallace S. Gibson, CPM

Gibson Management Group, Ltd. - Charlottesville, VA

LandlordWhisperer

I suspect they are UNschooled in the ways of the web and feel it is too cumbersome to find the SHIFT tab.....50-somethings and below know that it is considered SHOUTING which makes the use of ALL CAPS doubly tedious for most members of the public

Jan 09, 2015 09:10 PM

Nina Hollander, Broker

Coldwell Banker Realty - Charlotte, NC

Your Greater Charlotte Realtor

No, I don't do anything in all caps. I only use all caps, bold, etc. to highlight something very specific.

Jan 09, 2015 09:33 PM

Rob D. Shepherd

RETIRED - Florence, OR

RETIRED

I don't but we live in an area of mostly elderly people that cannot see well. I find it harder to read myself.

Jan 09, 2015 10:06 PM

Lenn Harley

Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA

Real Estate Broker - Virginia & Maryland

All caps remind me of a person who speaks in a very loud voice all the time. Hard to hear over the volume. It's simply a misguided of how to get attention.

Jan 09, 2015 10:18 PM

Bruce Walter

Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Judi, I think you might be right that agents might think that it stresses the importance of their summary to the viewing agents or public.

Jan 10, 2015 04:28 AM

Gabe Sanders

Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL

Stuart Florida Real Estate

I HAVE NO IDEA WHY PEOPLE DO THIS JUDI.

It's annoying and in cyberspace, it's also known as shouting.

Jan 10, 2015 08:09 PM

Juli Vosmik

Dominion Fine Properties - Scottsdale, AZ

Scottsdale/Cave Creek, AZ real estate 480-710-0739

Judi, I think it's because some people weren't taught basic typing in school and are of the hunt and peck method, thus putting on cap locks so they don't have to figure it out, LOL. Hope all's well with you.

Jan 19, 2015 03:05 AM

Anonymous

Someone

I immediately hit the "back" button whenever I see a listing in all caps. It is, at best, unprofessional.

Jun 18, 2016 01:44 PM

David

As a home shopper and being blunt, I'm stunned by how common it is and the stupidity of it, and can't believe they aren't taught not to do it. It literally screams "unprofessional", and stops people from reading. Brokers should require every agent to learn certain basics like this.

Feb 04, 2017 01:22 PM

#10

WHY DO SOME AGENTS TYPE THE WHOLE LISTING AD IN ALL CAPS?

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1~Judi Barrett

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