According to Comscore, overall traffic going to real estate sites in the month of February is up, year over year. This may be good news for the market, showing an increase in overall consumer interest in the real estate market.
Not much new here, however top apartment and rental related sites are showing an overall decrease in consumer interest, which I did find interesting.
| Top Real Estate Sites by Unique Visitors (000s) |
| Property | February 2007 | February 2008 | Change (%) |
|
| Total Internet: Total Audience | 175,653 | 185,017 | 5 |
|
| Real Estate | 36,930 | 42,213 | 14 |
|
| Move Network (includes Realtor.com) | 7,708 | 9,384 | 22 |
|
| Yahoo Real Estate | 3,416 | 5,322 | 56 |
|
| MSN Real Estate | 2,157 | 4,539 | 110 |
|
| AOL Real Estate | N/A | 3,107 | N/A |
|
| Rent.com | 3,112 | 2,680 | -14 |
|
| HomeGain.com | 3,337 | 2,545 | -24 |
|
| Apartments.com | 2,543 | 2,227 | -12 |
|
| Trulia.com | 752 | 2,174 | 189 |
|
| Remax International | 2,050 | 2,034 | -1 |
|
| Zillow.com | 1,764 | 1,952 | 11 |
|
| Note: ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences. |
| Source: comScore Media Metrix, 2008 |
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