I have been involved in sales for about 40 years. During those 40 years, I have attend several seminars on how to be successful in sales. Two thing always comes through loud and clear and are common in every presentation. The first is in order To Be Successful In Sales We Have To Market Ourselves. The second is most of the presenters make the process of marketing yourself much more complicated than it needs to be.
An ActiveRain Member whose marketing skills I have a lot of respect for is Barbara Todaro, and her marketing message is simple and clear. Barbara's message is for us to continuously market ourselves and our service. We need to market in good times and bad time, keep the message simple and to the point. I echo Barbara's message because it is also one that has worked well for me for 40 years. But in order to market ourselves successfully we do need to possess some skills, be organized, and use common sense. For me this means We must:
- Have Product Knowledge - you cannot sell effectively what you do not know or understand. If you know your product better than anyone else, it comes through with every word you say. You don't have to tell others how knowledgeable you are about the product, it will be obvious.
- Know Your Customers - Know what their needs and expectations are. This means you have to:
- Listen, there is a reason why we have two ears, but just one mouth, and
- Maintain contact by following up with your customers often.
- Be Unique - Make your customers feel that you are able to do for them what know one else can, and you will create Raving Fans.
- Be Visible - this means that you have to be out in the community and make yourself a part of the life of the community. Network whenever possible, and participate in community events.
- Be Persistent - don't give up the first time something fails, give it a chance. Not everything is an instant success, in fact the things that are most successful are the ones that we continuously work at.
- Have A Plan - it is best if you write down what you want to do and how you want to accomplish it. In order to get to where your going you need a map with clear directions of how to get there.
If you truly follow through on the six suggestion above you will accomplish your goal. It is this simple, and requires very little money, however, it does require a major investment of our time, and budgeting our finances wisely.
To Be Successful In Sales We Have To Market Ourselves. Don't over think things, be consistent, and keep your marketing simple & focused.
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Info about the author:
George Souto NMLS# 65149 is a Loan Originator who can assist you with all your #FHA, #CHFA, and #Conventional #mortgage needs in Connecticut. George resides in Middlesex County which includes #Middletown, #Middlefield, #Durham, #Cromwell, #Portland, #Higganum, #Haddam, #East Haddam, #Moodus, #Chester, #Deep River, and #Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com
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