Once we have a listing appointment we send out an informational package that is delivered to the potential client. It is usually a kitchen colander that contains a nice candle that has our team name on it, a spiral bound introduction to our team with pictures, job descriptions and properties handled in that area or zip code. Also included is a checklist of items we'll need like, utility averages, what they liked most about the house, what they liked most about the area, and requests that they have their mortgage info and an extra key for the lock box. We also include a DVD or VHS tape by David Knox, "Pricing Your Home Correctly". We normally wrap as a gift basket and have it delivered by courier 1-2 days prior to our appointment. When we arrive tour the property and sit down at the table to make our presentation it amazes me how many times the customer has the extra key sitting there for the lock-box. This technique has helped us secure more listings than any other we've tried. If you have a client moving to the St. Louis area remember "We Are Never Too Busy For Your Referrals"
Frank J. Helderle
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