When setting a list price for a home, you should be aware of a buyer's frame of mind.

Consider the following pricing factors:
If you set the price too high, the house won't be picked for viewing, even though it may be much nicer than other homes on the street. You may have said to "Bring me any offer. Frankly, I'd take less." But compared to other houses for sale, the home simply looks too expensive to be considered.
If you price too low, you'll short-change yourself. The house will sell promptly, yes, but the home sells for less than if you had set a higher price and waited for a buyer who was willing to pay it.

Its a delicate balance and being educated on the market, and the specific neighborhood for that matter can make the difference between selling in 30 days and selling in 300 days.

TIP: Never say "asking" price, which implies you don't expect to get it.