What if I told you there is a real estate marketing tool that both buyers and sellers overwhelmingly (85%) say they want an agent to use?
What if I told you the percentage of agents who use this tool is in the single digits?
How would you feel if I told you that by using this tool it is 50x easier to achieve a page 1 ranking on Google?
What would your opinion be if I told you that listings using this tool get 403% more inquiries than those without it?
Or that 86% of all home buyers use this tool to learn about communities to which they were thinking of moving?
Or that 70% use it to tour the inside of homes?
With all that info, would you be willing to use this tool for your real estate business?
Why wouldn’t you?
What is this amazing marketing tool?
Video.
Consumers prefer video over any other format. The data exists to support this. Survey after survey after survey all come up with the same result: consumers want video.
80% of internet users recall watching a video ad on a website they’ve visited in the past 30 days. 46% of them took some action after viewing the ad. For print ads that number plummets to 10%
2015 will be the year real estate goes mobile. Mobile devices are everywhere. Not only must your websites be fully mobile enabled but your marketing is heading there as well. It is faster, quicker and easier to watch a little movie about your listings, about you and about your community on a mobile device than it is to watch a slow, non-moving, still picture slide show.
- Your video can have an email collection form embedded right into it.
- Video can be integrated directly into your email newsletters.
- A video link can be sent in a text to any Smartphone.
- Video can be uploaded to your Facebook profiles.
- Video is evergreen. Film it once; use it as often as you want.
- Video is not expensive. Video is not just for multi-million dollar listings and the agents who sell them.
- Video can give you a competitive edge.
About us:
We are real estate videographers in Los Angeles. We create real estate videos of your listings, your community and you.
Our background is in film-making. To us a real estate video is 30 frames per second not a series of still photos put together in a slide-show. Our website is RealEstateDigitalMedia.com.
Contact us to get started planning a video strategy for your real estate business. We only charge for filming.
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