Typically the golden rule of Home Staging is to go neutral. Neutral paint, flooring, furniture, etc. This works most of the time but is not always the best strategy. Awhile back I received a call from a frustrated builder with a beautiful new construction home for sale on a newer lake development. The home was well done, nice and neutral finishes throughout. Neutral, neutral, neutral! One of the biggest attractions for this home was lake living but it was difficult for buyers to look past the sea of tan and builder beige to even notice the lake.
We decided to stage the entire main level and I made a bold move when selecting rental furniture. I went BlUE!! Blue is one of my least favorite colors when it comes to interiors, furniture and accessories (gag, gag, gag). However, I felt the blue sofa set would highlight the view of the lake from the living room and entry. I was a little nervous before install but lo and behold my daring choice was a huge success.
This home had been vacant and on the market for a full year. After I staged the main level, the home sold in three weeks. Three weeks!! Can you imagine how happy that builder was to finally have a buyer for this listing? And as usual, Home Staging fees were less than a price reduction would have been.
BEFORE AFTER
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