Some days Realtors® must be thinking, "Do I have a GULLIBLE sign on my forehead?"
The anonymous caller pretends to be a floor call when s/he asks if there is an agent in the office. Now, if you are an agent, you might be like really good players on that old television show, "Name that Tune."
In two notes, you know that what I am talking about, the persistent sales caller. Congratulations! You named THAT TUNE! This is not a floor call. This is a hungry salesperson trying to "cold call" YOU!
"We have an overstock of these high quality pens, and I can give you a deeply discounted price, if you order today."
Then there are the really smart salespeople (in their own minds, that is) who try to get information from you before they go into their own spiel. "What methods do you use right now to market yourself?" Or how about, "What percentage of your income are you investing in yourself?"
Create a sense of urgency. That's every salesperson's credo. "I have one spot left on this magnet that will be on every refrigerator in your market."
Since our cell phone numbers are easy to find, some of these calls come directly to us. "An opening in your preferred zip code just came up. As you know, these go fast; and I expect all of the slots to be filled today."
Give me a break; and while you are at it, respect me. Recognize that I am a businessperson who has expertise in sales and marketing. I can cut to the chase, and I have no intention of letting you lead me. Be prepared to give me your price without trying to pry information from me or set me up for the kill. Give me that information when I ask, or expect the next sound you hear to be, "Goodbye" followed by a dial tone.
Click. Buzzzzz.
Comments(9)