As you'll notice when you read my blogs I love talking to our agents. When you lose touch with them - you've lost in my role.
Being in town the past week has afforded me the opportunity to interview two of our top agents who happened to walk past my office. Real Living's "corporate offices" are in the same building as one of our central Ohio real estate offices. I waved each of them in and sat down to inquire about the market, what they were doing differently, what's changed, etc.
Both agents are among the better than average agents at Real Living HER in Columbus, Ohio doing around $15M-$20M in volume selling average homes valued at $220k. The interesting thing was that the common denominator for both agents is that they are having better years over the past 12 months than in the past few years. Both are working harder and doing more than they had in the past, however, results are being realized.
The primary commonalities between these agents includes...
- Marketing strategy. Both are using technology as their friend to communicate and market themselves more effectively.
- Finding a niche. Both have found niche's where they are able to tap into and succeed. One became involved with auction marketing to appeal to those prior to foreclosure.
- Decrease in agents. Both see a decrease in the number of agents running around in the field trying to survive "part-time" as a factor in their success. The NAR may disagree with me, but my personal opinion is that "cleansing" is a great thing for our industry - we don't need 1.3M Realtors.
- Hard work. There is no substitute for hard work in this market. The days of answering the phone and taking a listing are gone. Don't get me wrong, I talk to other agents whose experiences differ than these two, however, as an agent it is a choice to either put your head down and submit to the conditions OR as my blog title suggests "do work!" As an agent it is up to you.
What are your agents telling you?