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Lake Sinclair sellers- this is where Lane Realty advertises your home

By
Real Estate Broker/Owner with Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 GREC# 169695

Lake Sinclair sellers- this is where Lane Realty advertises your home and why!

For a number of years now when people call or walk in door I ask them:

"What in your search for a home lead you to Lane Realty?"

And... I've documented the answers I've receieved.  I know what percent where driving down 441 toward Lake Sinclair and saw the bill board on the highway and turned left at the light and then into my driveway, I know what percent found me on Google, what percent found me via my blog, what percent found us from a yard sign (or as the case is sometimes a "dock" sign), and what percent found us from word of mouth through a friend or relative.

Why do I care?  Well it makes sense to keep up with these numbers to know where my advertising budget is best spent.

Today I had a potential seller question my use of a print medium that has a long history with this area.

I no longer run  an ad in any of the monthly real estate magazines. I run a full page in an annual boating magazine (boats and lake houses go hand in hand) and an annual outdoor life magazine. I also run in a quarterly called Lake Life that has some great local information about the area and Lake Sinclair.  

WHY?

Because I also keep up with the percent of my buyer leads that call me because they pick up that book and flip through and see a home and call me to make an appointment to see it or even ask about it.  And for the past 4 years the percent that called from it has been less 5% AND the percent of actual buyers have it has brought me has been 0%.

I have nothing "negative" to say about print or radio media.  Frankly I worked for a newspaper for 7 years and sold radio ads for a couple of years before I started in real estate.  And like I said, I do still run a little print for branding, which I know is important.

But if you list your house with Lane Realty, you might not see it in print every month.  But if you Google your address, Google Eatonton Homes for Sale or Google Lake Sinclair you will find your house and since over 90% of people who buy homes start their search on the Internet, isn't that where you want your house to be in front of buyers?

The real estate companies that have gone out of business in my market with the "housing crisis" have been the ones that only relied on print media to bring them buyers.  So when I think of "how's that working for you?", print media is NOT working for me, so I choose to put my money in what is working.

At Lane Realty, we try to focus on what brings results.  Call me today to list your Lake Sinclair home and we'll give it the best exposure to potential buyers.

Posted by

706-485-9668  us on facebook

Tammy@Lake-Sinclair.com

(Click on Lane Realty Logo for web site)

Tammy Lankford, Broker/Owner

 

Broker License # 169695  Lane Realty License # H-11420

Real Estate Instructor License # 355089

Call me today for all your Lake Sinclair real estate needs.

 Search for homes on Lake Sinclair now

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Comments (15)

Robert Vegas Bob Swetz
Las Vegas, NV

Hello Tammy ... wonderful post my friend and keep them coming ;o)

Feb 15, 2015 12:24 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I think it is great that you know where all you clients have come from Tammy Lankford 

Feb 15, 2015 12:38 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy it is critical to keep track where the buyers and sellers come from...there are so many wrong places to spend our limited marketing budgets, Endre

Feb 15, 2015 01:06 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Tammy. You're the one with the knowledge and experience. Your clients list with you because of it and you are the one that knows best about where to promote their home.

Make a great week!

Feb 15, 2015 05:48 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Tammy, there is sizzle and the steak. Focus on the steak and everyone is happy! Enjoy your day!

Feb 15, 2015 07:47 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Tammy. You are smart and focused and your understand your market well.

Feb 15, 2015 09:03 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Tammy, Figuring out what works helps to keep you focused, saves a lot of money and creates direct traffic for your business. Very nice! 

Feb 15, 2015 10:49 PM
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

You really know your market, Tammy.  And, you know how to get buyers for property on Lake Sinclair.  Nicely done.

Feb 15, 2015 10:52 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Tammy excellent post letting the sellers know how and why you would advertise their home and get it SOLD!

Feb 16, 2015 12:58 AM
Roy Kelley
Retired - Gaithersburg, MD

This is good information for prospective home sellers.

Have an outstanding month.

Feb 18, 2015 03:35 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

thanks Robert (Vegas Bob) Swetz for stopping by, when I know how difficult it is to make all your comments on your phone.

Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366 pays to know what dollars are working and which ones are not

Endre Barath, Jr. very critical to not throw good money after bad if it's not working

Joe Petrowsky and knowing where buyers are finding us makes me know where to market those homes

Feb 18, 2015 03:48 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Wayne Martin And I thought I wanted fish for dinner, now I'm thinking about steak

Sheila Anderson I think my success comes being smart enough to adapt to change. I really don't embrace change well emotionally, but I just make myself even when I don't like it.  Real estate is so different than when I started.  I just go with the flow.

Wanda Kubat-Nerdin saving money and increasing traffic are my two top goals.

Ron Marshall figuring out if it's a fad or the new normal has always been a challenge, but I'm still here and still working at it.

Feb 18, 2015 04:03 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Rebecca Gaujot, the GO TO REALTOR I think letting them know the WHY is very important

Roy Kelley hope you have a great month too.

Feb 18, 2015 04:04 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Tammy, I know that you know that having the numbers to back up your marketing strategy also helps quell the requests of sellers who think they know best how to /market/sell their home.  When we can quote the numbers for how buyers find our listings, we get let push back about print, open houses, and other avenues that have fallen out of favor with todays buyers.  Great job!

Feb 18, 2015 05:14 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

It is such a great thing to have a FULL understanding of where ones business comes from.  What marketing works and does not work, and then of course maybe smart decisions based on those numbers.  Good job.  Maybe this post will rub off on us all, me included

Feb 18, 2015 05:42 AM