In the blogging race...it's a marathon, not a sprint

I had an opportunity to attend a bloggers meetup in Minneapolis last evening.  One of the topics discussed was how blogging for business is a long term marketing proposition.

If you're thinking that creating a real estate or business blog will immediately boost traffic to your website, or garner you instant customers, it just doesn't work that way.

Run your business like you're going to stay in business

Blogging is a long term, conservative marketing investment in your business.  There is no silver bullet in blogging for business...it takes time to develop relevant content (and lots of it), and let the Google Juice find you.  It takes an investment of your time on a consistent basis too. 

Newspaper is the sprinter...blogging is the marathon runner

Newspaper advertising is a quick fix.  It's the sprinting form of marketing.  It's for people who want to "buy it now."  Blogging, on the other hand, is winning the minds of your customers before they are ready to buy. The longer you continue to blog, the better it works.

Don't just take my word for it either.  Read the blogs of the veteran AR bloggers.  They paid their dues.  They've trained their readers.  It's taken time...and I think most feel it's been worth it to blog...for the long term. 

To read some blogging tips I learned at our Business Bloggers meetup, visit Business Blogging:  It's a Marathon, not a 100M dash

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.