Home : Blogs : Ricardo Bueno : Ricardo Bueno

Permission is a "Process" & a "Privilege"

It's been said and it's true,

"A marketer who has achieved intravenous permission from his customer is making the buying decisions on behalf of the consumer. The privilege is huge, but the downside is significant. If the marketer guesses wrong or, worse, abuses the permission, it will be canceled in a heartbeat." -- Seth Godin
Read: Marketing in 2008 with Seth Godin

As many of you know, permission is a process.

From schmoozing that prospect at the onset to sending him/her detailed market reports...follow up drip emails...follow up phone calls...meeting for coffee or lunch (on you)...to driving them around on weekends doing "show & tell" with the properties in the neighborhood!

All on your dollar and dime and all without a commitment to buy or sell. And if at the end they say "No thanks! Nevermind." The harder you try, the further you drive them away! At that point, "no" means "NO!"

But when you reach that point of trust, that moment where they confide in you whole-heartedly, permission's been given...permission has been earned. Maybe they read your blog and trusted your market reports? Maybe they liked your personality? Or maybe you just got lucky by following up and calling at the right moment?

What ever you did, you're doing it right. And if you're not, well...what can you do better?

Follow me on Twitter: IndustryMinute | Follow me on FaceBook | Visit my blog: www.industry-report.com | Join me on LinkedIn (ricardo@ricardobueno.com)

Posted by Ricardo Bueno on 04/08/2008 11:14 PM

Comments (6)

for realtors

Originally posted at: Ricardo Bueno's Blog : Permission is a "Process" & a "Privilege"

6 Comments on Permission is a "Process" & a "Privilege"

APR

2008

Trust is not easily earned but it sure is easily lost :) One thing some people fail to realize is that all relationships require a certain amount of nurturing, and that in turn helps keep trust alive.

Your right Ricardo, it is a priviledge, Trust is earned and when you go in blind it takes time. Love all of Seth's books, this was the first one I read many years ago.

Ricardo in any situation whether business or personal trust is of paramount importance. Without trust there can not be a successful relationship.

We can gain trust by listening. You may be hearing your prospect, but you truly need to do mostly listening and just some talking to earn Respect and keep it.

APR

2008

Kathy: it IS lost very quickly! The way I see it, all you have to do is keep up your end of the bargain: Remain Honest.

Missy: I've been wanting to read through some of his others. I think he has one called "All Marketers are Liars"?

Bill: absolutely true!

Rebecca:in business and in life, you'll never understand what the other person wants unless you take the time to listen. It's really that simple :)

Ricardo, how true this is. So much of our industry has become more concerned about the transaction than the person, and it really does not matter why. Whether it was the fast sales and greed of the early 2000's or the desperation to get another sale in todays market, neither one matters. There is never an excuse for putting the person second. When it comes down to it, if you fail to get to know the consumer, you fail to serve them.

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?