I am in no way the Video expert, but there are some things that I have learned these past few weeks that may be helpful to you when creating Video for your Blogs or Websites.  Many of us have to just learn by doing.  Shooting a quality Video is the same as writing a quality post for your Blog.  Content is king, but there are a few other factors that come into play.  Just like a well written Blog, there are some techniques, styles, tricks, and tools that should probably be considered and implemented when creating Video to share with the world.


Using A Tripod when recording, is one of the most crucial elements of a "Quality" video.  There is nothing worse than watching a video when the camera is moving and shaking all over the place.  Sure, it's OK if you're shooting the Blair Witch Project, but unless you want your viewers to get queasy, I highly suggest a portable tripod when filming.  Here's a video of how you can make your own portable tripod for under $1.


Sound will always be an issue with Video.  The idea here is to make your Video so that the end user isn't having to constantly adjust their volume on their computer speakers.  One thing I learned is that adjusting the volume of your voice when next to the camera is important.  If you are interviewing someone, either move an equal distance away from the camera as your subject, or learn to control your voice volume.  Also, ask your guest to speak clearly and to project their voice.  This will make it much easier when it comes time to edit your Video. See Audio Tips Video


Video Framing is something you should always try and be aware of.  When I did an Interview with TBWS last month, another ActiveRain member pointed out that there was a plant sticking out of my head the whole time.  Make sure you check your Video Framing through the lens of your camera to see exactly what will show up on film. Watch out for busy backgrounds, cluttered spaces, and wallpaper that draws your attention away from your subject or Video matter.  When shooting interviews, pay close attention to your surroundings, and don't be afraid or shy about rearranging things in the room.  Check out my Head Plant Interview.  LOL!~


I have learned that the interview process should have at least 3 key elements.  1. A good or interesting topic. 2. Questions that viewers want to know more about.  3. Information and entertainment that keeps viewers coming back for more.  Not everyone you interview will be worthy of posting about, but just like Blogging, it takes some time to practice and discover your voice, your niche and the value you hope to deliver through video.  Here are some Interview tips.


Background Noise can be a real nuisance!  Depending on the video you are creating, be sure to pick a location where the background noise is at a minimum. In many cases, this can't be avoided, like in restaurants, at conventions, and outdoors.  By the same token, another type of shot to look for is the natural sound.  This would be video that has some natural background noise - traffic on a street, birds chirping in a park, etc.  This type of background noise can add depth and impact to a two-dimensional video.  Just make sure it isn't louder than the subject you are filming.  You can remove background noise by adding voice overlays or music when editing.  Here's an example of too much noise

  
Try to keep bright surfaces and lighting behind you, not your subject. Things like white walls, sun, and other bright surfaces can dull your subject and create a video wash-out or glare.  When filming at night, try to find areas that are well lit, or where natural moonlight can illuminate on your subject.  Direct exposure to the sun with a Video Camera can cause damage to your eyes and the camera. Lighting is very important in creating a quality and non-distracting video.  You need to experiment and practice with it to acheive your desired results.  These videos show Indoor Lighting Basics & Lighting for outdoors 101


Like anything in today's fast paced society, time is of the essence.  Your Video is no exception.  Keep your videos less than 3 - 5 minutes max in length.  There are some exceptions to this rule, but for the most part, anyone watching a video will not view it in its entirety if one, the content isn't interesting enough, and two, if the video is just too long.  5 minutes is a long time both when viewing and recording video.  Keep on topic, and stay in control.  If the subject or topic seems to drift or lose momentum, pipe in and get it back on track.  This of course takes some practice and really depends on how well you are prepared.  Remember, the longer your video is, the larger the file and processing/editing time.  You'll figure this out when uploading and downloading files.  Trust me. 


Video Editing is where you get to polish your work and prepare it for presentation.  Mixpo is going to be the chosen platform for on-line video editing and production.  Here you will be able to create opening animations and motion backgrounds, add images, insert links and hyper-text, add music, voice-overs, photos and much more.  There are many video editing tools out there, some more expensive than others, but editing is the last stop before publishing.  I find Mixpo to be a great source for editing because it's simple, and you can access it from on-line, anytime, anywhere.  Video editing takes some time and practice, but gets easier the more you do it.  Here's a video about Mixpo.


Like any good Blog, you must be creative, and write about things that will interest your readers, viewers and customers.  There are so many ways you can use Video.  Here's a few topics that come to mind. Interviews, speakers, events, seminars, conventions, travel, vacation, neighborhood and local news.  What about Listing presentations, Virtual Tours, Internet Open houses, and Your Company.  Then there's all the marketing and advertising you can do about your business, service, products, tools and experience. I'd be remiss if I didn't mention testimonials, projects, schools, activities both business and personal, even the "how-to" on home staging, remodeling, repairs and more.  This list goes on and on...  Here's a pretty creative video!


Having your video camera with you IS being prepared!  That's more than half the battle!  Just like any good photographer who wants to get caught in that "Right place at the right time" moment, you must always have your camera with you.  This is one reason I really like having a Flip Video Camera.  I own other great video equipment, but having a camera that fits in a phone case on the side of my belt helps me in being more prepared. It's small enough to fit in your purse or pocket.  Make sure you have extra batteries (if your camera requires them), and a portable tripod. Some of the best and most viewed videos in the world are available on Youtube, because the Filmer was ready and prepared to take that shot Shoot! 


Lastly, if you have a video camera, being prepared also means to make a sound decision and a conscious effort to remember to use it.  LOL!~  This video has been viewed 81,398,471 times as of today, it's been favorited 424,798 times, has 297355 ratings, and has over 138,238 comments.  You won't believe what being prepared has done for this guy.  See Youtube's #1 Video.

Taking technology and your business to new heights with Video, is not only exciting, it's fun too!!  :-)


                    

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51 Comments on 10 Tips For Creating Better Quality Videos

APR
09
2008
7 Featured Posts

Great outline for making better and more effective videos! 

BTW, the dancing guy has now been viewed 81,398,471 times plus 1 more!  :  )

5:27pm • #1
430,418 Points 17 Featured Posts Outside Blog

All good points. Many, I've learned the hard way. I can think of one more important tip, but I'm not going to tell it since even knowing it, I didn't do it in my contest entry! =/

And every time I watch the Evolution of Dance video, I still get a kick out of it. =) 

5:27pm • #2
1 Featured Post Localism Sponsor
Hey, I can't even read your post until I comment on your awesome skin!  This is a great set up.  Do you have older posts which have now gone skinny and with a scroll bar? 
5:36pm • #3

Great resource, I will really have to take the time and review all the information you provided.

Thanks,

Ralph Schnelle
RE/Max-Valley Properties
Green Valley, AZ. 85614
520-940-0614- cell
520-300-5445- fax
www.my-Real-Estate-of-Arizona.com

5:42pm • #4
Localism Sponsor Hit Router
Thanks Brad for the awesome post!  You have helped me so much with video and other issues.  I can't believe how many times that video has been viewed!  Thanks.
5:47pm • #5
259,587 Points 38 Featured Posts Outside Blog
Thanks Brad! I had noticed that plant sticking out of your head when I first watched that video and made a mental note to stage my shots better. Thanks for the tips.
5:55pm • #6
4 Featured Posts
Brad, I am reading up on your posts as I am working my way to improving my video.  You give some great tips...
6:36pm • #7
139,273 Points 10 Featured Posts Localism Sponsor Outside Blog Hit Router
Brad - Another bookmark post !!  I need to try a video.  I got an older camcorder...LOL.  But, I do own a tripod LOL.
7:09pm • #8
2 Featured Posts Localism Sponsor Outside Blog

Thanks Brad.  I always argue that I don't quite care about video for listings precisely because the quality of videos I see is quite poor.  To me, the video actually takes away from a potentially beautiful house and gorgeous view.  If more people will follow the rules you suggested, then Video willl become a viable presentation tool for our clients. Quality is the key.

Sylvia

11:16pm • #9
APR
10
2008
Great blog, thanks for the tips!! It's important to keep in mind
12:47am • #10
10 Featured Posts Localism Sponsor
Brad, you will make a directory out of me yet.  Maybe we can get a group rate on the Video Flip camera. AJ
1:46am • #11
Deborah - that's all it is, just sharing from personal experience.  I learn every time I go out and shoot this stuff.  Tonight was a great example, went to San Francisco with my son to see one of his favorite Rock Stars, and I forgot the tripod.  LOL!~ The Flip Video worked AWESOME at the show, but my hand shaking hopefully won't ruin the video capture.  :-)
1:49am • #12
BTW - Deborah...doesn't that guy get tired of dancing that many times?  Oh yeah...it's a video! LOL!~ 
1:50am • #13
Lisa - I learn like you...the school of hard knocks and experience.  I'd love to hear your tip and have you add it here. Since the contest is over now, you might be helping someone else reading this.  I still laugh at the dance, but wonder how much revenue something like that has generated for someone!!  :-)
1:53am • #14
Natalie - if you want to customize your skin (on your blog that is) lol, let me know, I'd be happy to help you out. You know where to find me....the long skinny one, with the scroll!  :-)
2:33am • #15
Ralph - it won't take you as long to check it out as it did for me to post it! LOL!~  These are just areas that I have been learning about this past couple weeks, and I wanted to share what I've discovered in the world of video. Thanks for your comment, they are always appreciated!  :-)
2:35am • #16

Thanks Brad for the awesome post!  You have helped me so much with video and other issues.  I can't believe how many times that video has been viewed!  Thanks.

Denise - it's crazy to see a video go so big!!  Imagine if that were one of yours!  :-)))))  Looking forward to seeing some of your stuff featured here too!  Thanks for the kudos, the thanks really goes out to you.  :-) 

2:38am • #17

Thanks Brad! I had noticed that plant sticking out of your head when I first watched that video and made a mental note to stage my shots better. Thanks for the tips.

Monika - you're suppose to tell me that stuff when it's brought to your attention.  If you join us "Live" tomorrow, you'll get to see me get up and move that plant!!  LoL!!  :-) 

2:39am • #18
Ray - let me know how I can help?!  Would love to if you need!  Thanks my friend, have a great rest of the week!  :-)
2:41am • #19
425,436 Points 3 Featured Posts Outside Blog
Thanks for the tips. I will bookmark this post. I have not yet used videos.
5:49am • #20
Great blog, great tips, and great links.  The $1.00 portable tripod tip is going on my "top 20" for the week here on AR!  Thanks
8:04am • #22
658,950 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router
Brad- I love the colors and dimensions of the fonts you used in this blog to create the titles for each paragraph. It really looks great! Thanks for the tips. My first video that I am posting I did not use a tripod for but the testimonial I did. I heeded your advise about keeping my voice low and down, but it still overpowered a bit,with practice I will get the hang of it. Thanks for all your help, now if you could just get those hamsters to speed up the Active Rain servers we will all be in good shape! 
6:09pm • #23
Gita -  I hope this will help out.  Sometimes we really can only learn by doing, I just wanted to share what areas I have learned in and need to improve.  :-)
6:46pm • #24
Don - thanks! As always, another awesome and very much appreciated comment! :-)
6:47pm • #25
Mary - that is cool huh?  Not sure where I saw that, I think another member on AR had written about it.  It's really a great and inexpensive idea.  I hope you checked out some of the other video links here too!  :-)
6:49pm • #26
Katerina - thanks, it does take practice to really get the hang of video, you'll do great!  As far as the hamsters go, I was in the wheel running with them today! Whew...that's a tough race some days!  I know it's getting better, but there were definitely some hamsters out ill and on vacation today!  Were bringing in guinea pigs and rabbits for the weekend! LOL!~ 
6:52pm • #27
1 Featured Post
This is an excellent outline, you're the best Brad. As usual thanks for the great information.
6:56pm • #28
APR
11
2008
1 Featured Post Outside Blog
Lots to keep in mind, but very useful. Thanks again.
9:54am • #29

Bob - I hope this information will help you and anyone who want to create a better quality video.  I know that I always have to learn by doing, but for some, they can learn by reading where others have been challenged or made mistakes. That's Me!!  LOL!~  Thanks Bob, have a great weekend!  :-)

10:05am • #30
Karen - it is alot, good thing I didn't share every thought about video that I have learned over the past few weeks. This post would be 3 times longer!  LOL!~  I know I need to start shortening my posts, I just have so much to say and share!  (BIG SMILE)  :-))))))
10:08am • #31
3 Featured Posts Localism Sponsor
This is so helpful!  I'm working on some video right now and can pick up a few of these tips and make them useful.  Thanks!
10:10am • #32
140,830 Points 62 Featured Posts Outside Blog
Brad... I love this video series you're doing, when I have time I want to experiment with the video thing myself. Also... I just read your email to me from yesterday, your page looks great. Mine is a work in progress since it's a new feature so I have a feeling most of us will play with the options until we get something we really like. Have a great weekend...
10:13am • #33
Tony - that's awesome, can't wait to see what you're working on.  I'll swing by later and check you out!  Thanks!
10:28am • #34
Marti - thanks my friend!  I also want to say thanks again for te "Custom Created Header" you did for me here.  I get a lot of compliments, and I am never too shy about telling folks where I got it.  I hope that this will open some doors and possible business opportunities for you. Checks in the mail my friend!  (BIG SMILE) Thanks Marti, you have an awesome weekend too!  :-)))
10:31am • #35
244,817 Points 5 Featured Posts Outside Blog
Brad, I just ordered my flip video and look forward to "our" training session which includes shooting videos. In case anyone is interested, Brad is coming to West Tennessee on May 7th for a special 4 hour Activerain training session. Still a few seats available.
10:42am • #36
Mike - it will be a great session.  Video will be something that we will certainly touch on. Looking forward to our time together! Thanks Mike.  :-)
10:56am • #37
191,115 Points Outside Blog
Interesting insights as we work to set-up a studio for video creation.  A complete lesson packed into a blog.
12:58pm • #38
APR
12
2008
I wouldn't say this is a complete lesson, but it's a decent start for us amature video takers. Always looking for good tips and ideas from others as well.  Thanks!  :-)
1:20am • #39

We've learned a few tricks when shooting a home on video.

- Slow pans, moving too fast will cause the viewer to feel disoriented. it will also cause problems when you compress the video to be seen on th Internet,

- Using a slow zoom gives the viewer the feeling of movement from room to room. Use a natural flow from room to room.

- Close blinds that will cause excess light. Most cameras can adjust to some degree, but a bright day can cause issues when inside.

- Some cameras have image stabilization. It helps if you have had too much coffee.

1:39am • #40
Geoff - great stuff, thanks for sharing here on this post! I hope others will see this and benefit too!  Have a great weekend!  :-)
2:55pm • #41
APR
13
2008
Vincent - thanks for being so grateful. :-)  I'll try to keep coming up with stuff as I discover it.  I've already learned more since this post.  The most important thing is that you have to just keep practicing and critiquing yourself, then work on the areas you see or that others see need improvements.  :-)
3:52pm • #43
AUG
20
2008
209,687 Points 12 Featured Posts Localism Sponsor Outside Blog

I should mention that you can also use a monopod instead of a tripod. I personally recommend using this only for quickshot situations.  Tripods are still more stable and produce much better results in low light situations.  You can also get a boomstick which allows for 360 degree video mounted to just about anything.

 

 

8:11am • #44
101,394 Points 4 Featured Posts Outside Blog Hit Router

I just came over here through a link you just on your recent blog - this is huge for me as I am just starting to go into making videos.  Thanks for bringing to to my attention.

4:05pm • #45

Cathy - glad this one came in handy.  We learn by doing, at least that's what works best for me.  As you start out, just stick with it, you'll only get better with every aspect of video.  With AR Video coming out, now the possiblities will be endless.  Video is today and the future.  :-)

5:18pm • #46
APR
09

Thanks Brad

You have given us wonderful tips now.  I am sure my next videos will be great.

I have really enjoyed being the member of the active rain and always think i should do some blogging of articles.  May be soon

Happy Easter to you and to all members of Active Rain.

Maya Garg

www.gtawesthomes.com

www.mayag.com

 

I proudly serve Mississauga homes, real estate in Oakville, Burlington,Brampton and Milton and surrounding areas in the Peel region. If anyone is looking for the agent who cares for their clients, think of me.

 

 

Maya garg
9:20pm • #47
APR
10

Brad, muchas gracias for the video tips!! I am a realtor down here in Guadalajara Mexico and have decided that I am going to start video taping some of my great properties to get the international exposure they deserve! Many people are curious as to what a house in Mexico would be worth compared to their markets. I just bought my handy dandy camera and will be fiddling with this next week or so! Once I have it - and can figure out how to post on Active Rain, I will!! Thanks for sharing!!

4:15pm • #48
APR
13

Maya - thanks for the comment, hope you had a great Easter too!

Mercy - I'm sure there are many who would love to know the difference in pricing of the homes in Mexico, myself included.  I have a friend who works for Coldwell Banker in Benicia who does quite a bit of RE down in Mexico. Looking forward to your videos and posts. Thanks. :-)

3:05pm • #49
APR
19
143,508 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

Another chalked-full of information post from you Brad! I wish I had a special "place" to bookmark your posts!

6:31pm • #50
APR
20

Thom and Ray - you do!  It's right here: ActiveRain.com/ActiveBrad

10:37am • #51

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Brad Andersohn ~ Community Manager

Fairfield, CA

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