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Why We Never Bother Checking References

By
Services for Real Estate Pros with The Silent Partner Marketing

Why we never bother to check references.So we've spent a couple of weeks now dealing with this whole "RFP" application for a prospective client.

A buddy of mine who is a business consultant sums it up nicely. "Request For Propaganda."

Isn't that really all that it is, besides a huge pain in the butt?

"Here - look at us - we are the best! Oh, pick me pick me pick ME!"

Don't worry. I'm not worried that the team selecting the vendor is going to read this and gasp in shock. I'm not telling you anything that I didn't tell them. Because as I've said before, it's always best to be authentic. That's sort of the charm of working with The Silent Partner. We're actually not very silent.

In the RFP, they wanted references. So we gave them references. All of them were people that I knew would give us rave reviews.

Except for one guy. The guy is one of the most difficult clients I've ever worked with. We actually took a break from working with him because he wasn't on board with what we were doing. He had a huge disagreement with it. We went our separate ways. He came back. He's killing it now. Like...big numbers. He still hates our approach - but it works really, really well. He's probably going to swear up a storm on the phone with them. They may actually regret calling him. He'll tell them how much he hates me but can't afford to not work with us. BINGO.

And so I'm here to confess something to you. When I'm interviewing people to join our team, I don't give a damn about references. And neither should you.

Come on, people. Let's be honest. Do we really think that we're going to get someone on the phone who hasn't been contacted by the applicant and forewarned that we'd be calling? Do we think the applicant is going to put us in touch with someone who says that they don't show up to work on time or that they like their martinis at lunch? Of course not. Besides - they don't want to risk getting sued.

I spent hours searching for some strong stats to share with you on the percentage of employers who actually call the list you give them. Big surprise - I can't find anything. That tells me that either no studies have been done, or everyone just keeps their mouth shut.

I'm sure there are lots of HR managers reading this right now with their skin crawling. Give it a day and look in the comments below. It should get interesting.

So how can you hedge your bets? Here we go.

1) Video testimonials- Ask some of your clients to give you a video testimonial about your work together. Tell them to talk about what they liked and what they didn't like. Ask them to be candid.

2) Get recommendations on LinkedIn- Ask people familiar with your work to write a recommendation for you on LinkedIn. Any smart employer will be reviewing your LinkedIn as part of the hiring process.

3) Remove the garbage from your social media- Dump the pictures of you doing keg stands. Untag yourself from posts filled with swears. Don't talk smack about your current employer or past employer on Facebook. And understand that you ARE being researched - extensively - and often before you even get a call for an interview.

Remember - the true profile of who you are is built long before any reference is even in the consideration process.

 

Posted by
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC
CNS

Kyle -  You are so right about the purging the garbage on Facebook.  You may not put compromising pictures/quotes on your Page, but those you have friended might and you will be judged by the company you keep.  Social media has become the new "reference" letter. 

Feb 24, 2015 09:10 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

As an employee of various employers, I can attest to the idea that no one checks references.  Why?  I was a TERRIBLE EMPLOYEE.  I have an entreprenurial heart and just the idea of working "for" someone injures my soul.  If they had been checking references, well. let's just say that my long and storied employment history would not been nearly as long nor storied.

As an HR manager for various companies, I did the candidate selection, interviewing and vetting for hiring.  No references were ever checked.  We knew that they would not be a reliable source of information for all of the reasons you cited.

Feb 24, 2015 09:12 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Interesting on many levels.

As a manager, I used the reference calling for a different purpose (afterall, of course you'll get glowing reviews).  I called after i decided I wanted to hire and used as a way to try to figure out how to best onboard a person.

Feb 24, 2015 09:23 PM
Raymond E. Camp
Ontario, NY

Good morning Kyle,

I agree to many wear their tears on Facebook and does not make them look good.

Make yourself a great day.

Feb 24, 2015 09:48 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I have been smart enough not to be at the keg parties to end up tagged in someone's post.  My daughter... not so much. But she's pretty good about it now. College was a challenging time.

Feb 24, 2015 10:31 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

You mean I shouldn't upload those spring break college beach pictures right before a critical job interview with a high ranking firm?

Feb 24, 2015 11:37 PM
Glenn and Rebecca Hauer
Right Trac Financial Group, Inc. - Vernon, CT

I worked as an IT headhunter in a past life and got an awful review of an applicant while checking his references - references he provided. This particular manager had nothing nice to say about the guy - professionally or personally. 

Separately - I've begged my teenage daughter for years to be judicious with her online presence ... unsuccessfully. 

Feb 25, 2015 12:36 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Nicole Doty - Gilbert Real Estate Expert you should send those to me, actually.  I mean...to make sure they are safe....

Feb 25, 2015 09:09 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

yes most folks don't make those follow up calls but you need to give them the opportunity

Feb 25, 2015 10:56 AM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Kyle. Great job with your post. It is truly amazing how reckless so many are with what they are doing online. I have seen certain lenders checking out information about borrowers online.

Feb 25, 2015 08:03 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

Rich always does a Google search on folks that call him to buy their house for all cash... Amazing what he comes up with... Happy Day Kyle

Feb 27, 2015 12:14 AM
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Agree wholehartedly Kyle.  Most RFPs are for those who generally already know who they want but must conform either legally or from company guidelines.  Learning to interview well and listen well will get you much further.

Mar 01, 2015 08:56 PM