Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
We can blog and bitch about the kind of media coverage the real estate market is getting these days, or we can take the bull by the horns and try to provide input of our own.
But how? What are the basics of what it takes? What’s your message?
Before you call any reporter, you have to have something to say, or you’ll sort of make yourself look goofy. So craft a message. Let’s say that the media in your area has a lot of stuff that doesn’t reflect what’s really going on. You want to play a part in getting the story, as you see it, out to the public.
You need more than your sage opinion. You need to have your facts and figures, especially if you are talking about price and other trends in your market that don’t fit with the national story. Once you’ve got news to offer, you’re off. You’ll need a good press list.
Make a list of the newspapers in your area. Don’t just include the major publications – in my area that would be the Washington Post. Include local papers, too. You know, the freebies. Here they would be the Current Newspapers, The Examiner, The CityPaper, The Intowner, Legal Times The Blade and The Hill Rag. Get copies of them and look for by-lines on real estate stories.
Put together a spread sheet with their names and the papers’ phone numbers. Major publications may have several reporters covering real estate. They may be either in the real estate section or sometimes the business section. The smaller papers often use free lancers or, in some cases, they will accept things that you write. Then add local TV and radio contacts. It’s easier to get through to producers than the on-air star.
Then, you have to suck it up and make contacts.
Mostly, it takes schmooze calls. And normally the telephone does a better job of getting someone's attention than an email, either commenting on a story or a press release. As a rule, however, press releases to reporters you don't know are a total waste of time. And most of the reporters I know do answer their phones if they are around. So I wait until they actually pick up and do not leave voice-mail.
But sometimes an email can work. Once, in response to a Washington Post article, I wrote a goofy blog post and sent an email with a link to the reporter. It was a post called “Scaring Old Ladies” and I sent the link to Post reporter Sandy Fleishman. It lead to her reading my blog and doing a major piece on a chapter in my book, Buying In Sin.
Before you pick up the phone, you need to have a very good feel for what’s going to come out of your mouth when the reporter answers. What do you want to accomplish with the call? A lunch date to talk about aspects of the local market that are not showing up in their articles? For a small publication, maybe it will be an offer to write a column.
Become known as an expert.
Getting your name in print won't necessarily lead to people you've never met picking up the phone to call you when they want to buy or sell a house. But an impressive clipping file is a fabulous asset at a listing presentation or buyer interview. And your old and current clients will read it and think, "Wow! I've got a really amazing agent!"
So a with a well-planned and executed media campaign, you accomplish a couple of things. The media is the message, after all, and you can have an impact on the message that reaches the public. And you get the benefits of having your name in print - and there is nothing at all wrong with shameless self-promotion!
Next, what happens when you get a call for a TV or radio interview?
Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.