Calling to help, or calling to sell, is a question every real estate professional should be asking themselves every time they call, knock, meet or present. If you are there to sell, you may or may not be successful. If you are there to help, you have the opportunity to ask questions and understand what the family needs and wants. The ABC of yesteryears sales techniques are dead and decayed only used by the poorest and slowest of sales professionals.
People want reasons to buy, they do not want to be sold. So you have to ask yourself, am I calling to help, or calling to sell? While Always Be Closing (ABC) inches towards anathema, it still abounds. Real estate agents are more than sales people, they are information people. The best real estate professionals are those who have the heart of a teacher. They listen well and the provide insight and an informed understanding of all the statistics and facts that clogs the interwebs with real estate today.
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Asking yourself the right question, am I calling to help, or calling to sell centers you as a professional before you begin your interactions in real estate. Learning as you go, listening and interpreting the skills and techniques to fit your people in your community. There is a great deal of nuance and far more fact that must be at your fingertips.
Calling to help, or calling to sell is not something I have ever considered. I have always been here to help. It is not about the money, it is about the relationship, long term. A culture of giving to win is deep. Win-Win is a culture that builds through always being of help and knowing what to do in each situation. Your mindset should be fully set to help so that when you make a call, knock on a door, go to a presentation you don't have to ask yourself, Calling to help, or calling to sell?
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