Marketing vs. Selling

Hello John,  Boy, I spend 3 hours everyday prospecting to people and it pays off in the phone ringing. 

I like you bringing up the distinction John. I think we almost should do a 50/50 between Marketing and Selling. I think right now I am slanted more toward selling. Ideally the customers find you and you don't have to hunt everyone down.

John - This is a double-edged sword. You have to 'market' yourself in order to 'sell' homes. If potential buyers do not know who you are, what you do, or how to find you, then you need to "market' yourself better. However, you cannot just do marketing because you also need to 'sell' homes if you want to survive and put food on the table. You don't get paid to market yourself, but you do get paid when you sell a home. However, if all you do is sell, you may run out of clients because you did not do enough marketing.

I hope that made sense...

Marketing is a strategic campaign to constantly put your message in front of your target audience.  It is the lifeblood of any business.  Gotta keep doing it.

I bet I spend a good two hours a day marketing, blogging, tweeting, and general self-promotion. 

John, wow, short sweet, and to the point - and BTW CONGRATULATIONS on your super sales from FSBOs

John, I remember at some point noticing that people introduced me as the agent who helped them buy their home.  Yes, some of it is selling, but once you sell yourself, something else happens in the dynamic.

John G. Johnston - there is a very thin line between the two! 

I enjoyed your informative post, glad I came across it in the archives.