A little over a week ago I wrote a post on how Zip Realty was now taking a semi Web 2.0'ish approach of allowing consumers to rate and provide comments on their real estate listings.  My basic thought was that it simply wasn't going to work, for a couple reasons.  A house unlike other products and services rateable on other sites doesn't stay on the market very long.  Typically someone provides a review of a product/service after they have already bought/used it.  In the context of a listing, if it's been bought it's no longer on the market making comments and rankings essentially worthless.  It also opens a whole pandora's box of manipulation and legal issues.

Galen over at RainCityGuide just wrote a similar post pointing out a few other sites attempting to do the same thing, including ShackYack and Propsmart.  He did a little investigating by looking at listings on these sites and found (suprise) no one was using the feature.  I guess the lesson here is...  A lot of companies are looking to catch a ride on the "Web 2.0" train, but not all the concepts will work for everything and everybody.

 

7 Comments on Comments on real estate listings - Followup

AUG
19
2006
279,782 Points 15 Featured Posts Outside Blog
I am a generation ahead of you, KISS principle usually works.
6:56pm • #1
205,588 Points 6 Featured Posts Outside Blog
This was also my original comment that the liability of doing this could create a mirad of problems and what would be next realtor ratings.  Didn't know about the shackyack and propsmart interesting names..would you want your home critique on shackyack...no wonder they haven't caught on...
7:09pm • #2
259,402 Points 77 Featured Posts Localism Sponsor Outside Blog
I was on priceline trying to book a hotel room tonight.  There was only one comment on any of the hotels I was considering.  Frankly, someone's comments on a hotel would help me more than comments on a home.  Besides, what is the consumer's incentive to participate? 
8:19pm • #3
AUG
20
2006
369,201 Points 110 Featured Posts Outside Blog
Beauty is in the eye of the beholder! 
12:34am • #4
12 Featured Posts

what would be next realtor ratings

It already exists...www.homethinking.com.   I have some issues with their site, but I actually like the idea of Realtor rating/reviews.  Also, there are other review sites like Judy's Book.

3:00am • #5
537,301 Points 45 Featured Posts Outside Blog

www.homethinking.com was an interesting site - might be interesting for local MLSes to have such a forum online.

12:05pm • #6
DEC
21
2006
I am actually in the process of creating a site that allows people to view and rate Realtors, builders and lenders called www.scottreview.com.  While I do agree with the original comment that houses do not stay on the market long, the individuals that build and sell them do.  The purpose of these ratings is simply to provide consumers with more information in their decision making process.  For many people buying a house is a harrowing process about which they do not know much and any additional help they can get will be beneficial.  These tools help home buyers by allowing them to see what an individual's past clients think about the service they were given.
Shawn Scott
12:18pm • #7

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Matt Heaton

Bothell, WA

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