Often times agents advertise "staging" services as part of their marketing package.  If they don't hire a third-party professional home stager then they typically don't list a lot of details about their staging services in their literature.  I usually chuckle silently to myself when I hear agents talk about providing their own staging expertise as a competitive advantage. I mean, it seems like any person with a command of the english language and the ability to see in color can tell a seller to repaint their red accent wall in a neutral and advertise that as "professional staging advice".

My second staging appointment today was with a couple desperate to sell their home and listing with their second agent. Luckily their second agent is a fabulous client of mine who hires me to stage all of her listings.  This couple's previous agent had told them to "stage" the main floor office, a small room right off the entry and no where near the kitchen, as a dining room. This new "dining room" barely had room for a standard round, 4-top dinette and a silk tree.  Did I mention that it really wasn't convenient to the kitchen, where the food to be used in the dining room comes from? 

I guess I can kind of understand what must have been the previous agent's thought process.  Nice ranch without a formal dining room, let's use this "extra" room as a dining room so potential buyers can't raise that objection.  But does it make sense?  Was it really a good idea considering this room was smaller than a standard formal dining room and so far from the food prep area? Set up this way the room stuck out like a sore thumb (great first impression).  And it just so happens that the sellers, who had moved into their new home already but left behind several key pieces of furniture to work with, had also left behind two desks in other bedrooms but had left the eat-in area of the kitchen empty because their agent told them to move their dining table into the office.

I firmly believe that people should do what they do best and not try to be something they aren't. Real estate agents should spend their time helping clients buy and sell houses and let professional stagers work their magic on their listings. This way everyone benefits - the agent saves time, creates a better relationship with their seller, and has a better listing to show; the seller usually benefits from selling their house sooner and has the peace of mind to know that their stager helped them create a comprehensive staging strategy; and the stager wins with the continued partnership with their agent clients and obviously the opportunity to have a blast staging yet another home!

Have you had any similar experiences with agents doing their own staging and missing the mark?   

 

Ross Designs Is Omaha's Full Service Home Staging Company, Dedicated To Supporting The Real Estate Industry!

 Omaha Area Board of Realtors (OABR) and Women's Council Of Realtors (WCR) Affiliate Member. 

Incorporated in 2004, Ross Designs stages 150-200 homes every year. Owner Occupied and Vacant Staging Programs, Color Consultations for Existing and New Construction, Holiday Decor Design and Implementation, and Odor Removal Services.

Call anytime at 402-490-3244

 
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15 Comments on Agents Should Not Do Their Own Staging - Yet Another Example

APR
10
2008
1 Featured Post

Already went there in a blog about two agents advertising themselves as Staging Professionals...at no charge to their sellers.

They then proceeded to upload several of their photos "stretched", others looked like they had been taken with a camera phone. If you don't have the visual acuity to figure that out, WHAT kind of Staging are you supplying to your clients? But then, I guess I could take a 2 day course somewhere and become a realtor, right?

My hat is off to agents who do a good job of Staging (and there are some out there). Their clients are fortunate.

4:29am • #1
234,685 Points 5 Featured Posts Outside Blog

Tori, I absolutely agree.  I have found time and time again that sellers are more receptive to making changes when it comes from a third party.  Staging is marketing and a far better investment than advertising in the newspaper. 

Staging also benefits the other marketing with the most impact - online advertising.  The better the home looks online the more likely you will get a showing.  To me it is a no brainer.  Staging adds value to the transaction, gives the listing agent a competitive edge and having a professional stager increases the likelihood of referrals because sellers brag to their friends about having a higher level of service.  I have seen a significant decrease in market time since hiring a professional stager, which means more money in my pocket in less time. 

Anyone can supply a list of suggestions or tell someone the velvet photo of Elvis might have to go.  I believe that agents should educate themselves to know as much as possible but the actual staging should be left to a professional.  I am very fortunate to have Omaha's premier home stager on my team.

7:34am • #2
1 Featured Post

Janis - thanks for your comment! I was going to clarify that there probably are some agents here in Omaha with the ability to do some staging work, but they miss all of the benefits of hiring a third party home stager - stagers usually have more clout with sellers than agents do, etc.

David - thanks again for your time in responding to my blog!  Now I have to find time today to make up for yesterday's server error ...

7:49am • #3
APR
15
2008
2 Featured Posts

Tori- I have seen this with Agents advertising Staging, and you are right I crack up laughing. These people have no training or any experience in Staging.

Listen I am not a Realtor, so when I go to someone's home for a consultation I do not stand there and tell them what price they should sell their house for, that is not my job.

9:48am • #4
2 Featured Posts
Hello Tori, there are some agents that have a strong intuition for staging and they do fairly well at putting together an occupied home for their clients.  We find that with most of the agents that proclaim to stage, it only works for them if the home is not vacant.  We chuckle occasionally when an agent that says they stage, calls us and what they want is basically to use us as a furniture and accessories rental store.  Unfortunately what comes along with that is they want to use our stuff, but they want to stage it themselves.  We have to explain that we have inventory to support our business, we're not CORT.  Unfortunately on too many occasions an agent will advertise that they stage and when they vacant properties the home more or less will look like someone emptied their storage unit and put the stuff in a clients home.  By the way, it's great to see one of your partners commenting on your post.  I love to see that type of support.  Thanks David
10:05am • #5
Another thing that could happen, unless the relationship that's been built is really strong, is the Realtor may not feel comfortable being entirely honest about what needs to be done to sell the house. The line can be blurred when offering both services. I also think that it raises the potential for clients to get confused about what services are provided. If the office provides staging but it's the sole purpose of one team member to do it, then I think it's effective. Definitely works best - in my experience - if a 3rd party does it.
10:11am • #6
281,833 Points 1 Featured Post Outside Blog
Tori that seems to be a thorn in all our sides.  I was visiting my neighbor a few months ago when his realtor showed up.  He introduced me as a home stager and her reply was "I stage houses too".  Well you should see her staging prowess.  NOT!  She not only didn't recommend anything to my neighbor, but also printed black and white marketing flyers of the outside of the house only.  Maybe she did that because she tried to stage in the inside and couldn't.
9:26pm • #7
1 Featured Post

Terry -- that's funny! 

Gary - yeah, I don't like being used as a rental source and told what to rent.  It is best left to the professional to decide what furnishings, etc to use.

Gabriele - lots of time my agent partners call ahead of a staging appt and ask me to "break the news" to their seller about the pet odor/outdated furniture/etc.  It is easier if you are not asking for the sale to break the bad news to people.

10:18pm • #8
APR
16
2008
144,772 Points Outside Blog
HI Tori!  Good post!  If I was a homeowner preparing to list my home and my Realtor wanted to stage I would wonder why he or she had time to stage my home and question their qualifications and then find a new agent.    
12:19am • #9
1 Featured Post
Cathy - that's a great point of view!  Do you think many sellers not familar with the real estate world would engage in that thought process?
8:56am • #10
APR
17
2008
144,772 Points Outside Blog

Tori-I certainly hope they would when choosing someone to sell their one of their most valuble asset. If a Realtor has time to stage a home they are not busy with Real Estate.

11:33pm • #11
APR
18
2008
136,842 Points 2 Featured Posts Outside Blog Hit Router

OH Cathy, that is an interesting thought.  Talking with Susan Peters recently she said the same thing, except for about 6 of us in the US that we know of, most Realtors don't know how to stage.  Can they help?YES, by learning how and what to say to support what you are trying to teach the sellers.  Actually NO one is better qualified than a Realtor who believes in staging to convince them to use a stager.  It can make all the difference in the world as to how receptive they are to you when you come for the consultation.  TEAMWORK is the name of the game.

Tori, you'll find a really diverse difference in Realtors, and many are good team players.  Find those and you'll thrive in your staging business.  Of course that's what you do.  So carry on and continue to educate them.  Good post.

3:22am • #12
APR
19
2008
1 Featured Post

I actually read throught all of the comments on this one.  I am one of those despised realtors who offer a staging consultation to my clients.  My experience is in staging a lived in home, so I do not have any inventory of furniture.  I would refer at that point.  Primarily, I makes lots of prioritized suggestions for the sellers.  After the to-do list is completed by the homeowner, my husband and I come and tweak before taking video and photos.  Without bragging, I am good at what I do.  I take what is there and make it better, less cluttered, less personal, and more about square footage.  Alot depends upon what my clients are willing to do...

Annie

7:05am • #13

Hi Tori,

I do agree that agents who claim that they offer staging yet have no training are misinforming the public.  I happen to be a broker and was formerly a trained IRIS, SDP and ASP stager so I do feel comfortable balancing the staging -- when the time required is too much of course I hire other trained stagers to give me a hand or to perform the staging without me.  I do find, however that we have to be flexible in how to offer staging.  A beautifully staged home means little of nobody sees it so it must be photographed nicely and aggressively priced.  Staging is part of the marketing puzzle.  I am also very sensitive to spending my own money on expensive staging - I have stagers who are willing to participate in the risk that the home won't sell immediately and wait to be paid until closing.  As a stager I would not encourage that.  I am also supportive of homeowners paying for staging - or at least some of it - and perhaps even being reimbursed at closing. 

What I do find annoying is stagers who think that agents are making a killing and have no knowlege of our fees, our splits with cooperating agents and with our own offices.  Ultimately on a 300,000 sale an agent could walk with only 3750 if they split half with thier broker ... from that they have to pay fees, taxes, marketing, advertising, the list goes on and on....so to pay a stager close to 1000 is unreasonable.  The seller, on the other hand, likely sells for more than would have been expected - not because it is staged but because it is priced aggressively and sells quickly (partly as a result of staging) and they may have more of a reason to justify 1000 for staging.  Just thoughts....

8:33am • #14
1 Featured Post

Mary - sounds like you definitely know what you are doing. I agree with all of your points. I am the first to defend agents when I hear someone talking about "all the money they make" just doing paperwork. You guys have a lot of expenses and with all of the splits and fees do not always "make a killing" as people sometimes think. Thanks for reading and commenting.

Annie - I do not despise you or other realtors!  Thank you for taking the time to read and comment. I think the realtors that stagers have a problem with are the kind who think telling people to pack up personal photos and paint a room is all that staging is about. Or the kind who come up with crazy furniture arrangements and other suggestions that don't make sense. The bottom line is that when it comes to proper staging some people "have it" and some don't. Probably since you are teamed up with your husband you have a little more time to spend hand-holding your clients and can do a throrough job.  

THANK YOU REAL ESTATE AGENTS FOR TAKING THE TIME TO READ THE BLOGS AND COMMENT. I APPRECIATE HEARING YOUR POINT OF VIEW.

 

7:35pm • #15

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Tori Lynn Ross - Omaha's Premier Home Stager

Omaha, NE

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Ross Designs, LLC

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