5 Branding Tips For Real Estate Agents
Do You Know Who You Are
There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?
Your brand is the core of your marketing, the expertise you have to offer, the central theme around your products and services.
Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.
For people to come and hire you, or refer business to you, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness.
For example; if you are a realtor do you specialize in a niche market? First time homebuyers, commercial real estate, condominiums or luxury homes are all specialized niche areas of real estate. You can't be all things to all people.
Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier develop a marketing strategy when you have it clear in your mind what it is you’re selling in the first place.
When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors. A marketing campaign is temporary and only has a shelf life of a few weeks during the campaign. A brand goes on marketing forever.
Here are five useful tips to help you find your brand:
Real Estate Brand Tip 1
Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, as well as facts? Be your brand. live your brand. You are your brand, so make sure that everything you do is in line with your goals and objectives.
Real Estate Brand Tip 2
Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Make sure your marketing collateral reflects who you are. Your website, emails, online listings, print pieces, Are people getting confusing messages from you, or is it clear from the start what you do?
Real Estate Brand Tip 3
Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel? People like knowing what to expect, and then having their expectations met. Consistency and predictability may be the most important thing you do to build your personal brand
Real Estate Brand Tip 4
What is it you do that makes you stand out from the crowd? Select a niche and be different. Do things other agents so not do. Your brand should be somehow different from everyone else’s, it's not enough to be just the same as others but better. Celebrate the successes of your clients more than your own. Making sure that your clients are celebrated can help ensure that you’ll be remembered. Focusing on their wants and needs, and then helping make their wishes come true.
Real Estate Brand Tip 5
What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.
Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.
©Copyright 2015 Your Real Estate Concierge
(267) 888-6573
http://www.yourrealestateconcierge.com/
https://www.facebook.com/YourRealEstateConcierge
Comments(0)