Special offer

Staging to Benefit the Seller

By
Home Stager with D F Campbell Ventures Group Inc.

Staging is usually illustrated as a tactic in a selling strategy as a benefit to the buyers - they see less "visual static" (Thank you Janis), they can visualize their own belongings in the space, and they gain a sense of neutrality - that the house could belong to anyone.

But what about the seller? How does staging benefit the seller? Here's how:

  1. It allows them to mentally prepare for the idea that someone else will soon be living in their home, which is now a house and it's for sale.
  2. It allows them to physically go through all their furnishnigs and belongings, and determine if they still like them and want them in the new house, or if it's just baggage that no longer serves them
  3. It allows them to make charitable donations out of items that are still useful, just not to them. Giving always make us feel good.
  4. It begins the process of identifying and purging useless items, expired items and items that serve no purpose, i.e. broken appliances and gadgets, old paint, lubricants and stains.
  5. It lightens the house and their load. It is a freeing process!

I am sure my fellow stagers can think of a multiude of other benefits. If so, I'd love to hear them

Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA
Hi Gabriele,  Biggest benefit:  more interest in their home from real estate agents and potential buyers, therefore more showings, equaling better odds of the home selling more quickly and for more money had the property not been staged.  Wow, that's a run-on sentence, but true!  Also, staging can give the seller the confidence that their home is being presented in the best light possible.
Apr 10, 2008 06:46 AM