Pinterest is a social media site that, according to data published here, attracts users with a demographic that real estate professionals are often also trying to attract. It is more popular with women than men but is popular across all age groups, unlike Twitter and Facebook. It is also a very visual medium which makes it ideal for marketing homes and helping to establish a real estate brand. 21% of adults in the US use Pinterest with a high percentage of the users being in income brackets above $100,000.
So why aren't you using Pinterest to market your business?
Here's a quick users guide to getting started.
First, you need to set up a free account. Go to www.pinterest.com, choose a user name and a password and you're in.
You can set up your profile using a photo, a link to your website, or other information you want to share with the public.
Then, you need to set up your first board. A Pin board is a virtual space where you can collect photos and links to articles. Your pin board can be public or private, which we addressed in an earlier blog here.
Setting up a public board is simple. We have public boards relating to homes:
We also have public boards related to Union County:
And public boards related to buying and selling homes:
Really, you're only limited by your imagination. There are boards for everything you can think of, but a good place to start is with what you know. If you're a local expert, start with a board about your region. If you're a home inspector, start with a board about electric panels or roofs.
To start a board, click on your name in the top right corner, then select "Create a board."
Name it something that identifies it not only to you but to the public as well. Describe it using your best meta tags (you can edit this later) and give it a category to help others find it when they're searching. You can keep it a secret at first or you can go public from the start.
Then it's time to start pinning. Try searching for pins, or simply "Add a pin" to link to an outside link (like your blog).
Give us a link to your Pinterest board once you've created one and we'll be sure to follow you!
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