Content to turn down a listing !
As Realtor's® we all know the importance of listings. What is a much harder lesson to learn and then practice, is the importance of not taking a listing that most likely will not sell. The work will be the same, or more as that of a listing that will sell, and yet we know going in all the work will not end in a pay check. How many times do agents, myself included, take a listing knowing it will not sell and hoping it will create advertising. It takes a long while for many and depending on the market it is still difficult to turn a listing down, and yet today I was content to turn down a listing !
This was an expired I have spent a lot of time on in the Sandpoint Idaho area. Actually met with the sellers after a couple of phone calls and 1/2 dozen cards / letters. Let them know they needed to at least drop their price $10,000 to get into the next price bracket down. They wanted to think about it.
After a few more follow up letters and cards they wanted another meeting. I took all the paperwork to sign today. I also took comparables of recent 'solds' and 'actives'. Shortly after arriving and talking I realized he had not changed his mind on the price reduction. Their statements wanting to compare Sandpoints market to a city 200 miles away with 10 times the population (a new argument to me) or the classic "that this property was going to take that special 'California' buyer that had vision" (this argument got old 5 years ago and continues) were but a couple of the warning red flags.
I thanked him for his time. Explained that the message I deliver to my clients is not always want they want to hear because it is the truth. While I am not perfect I am a full time Real Estate Professional and am confident in the information I relay. I told them I did not feel we would work well together and they would do better in finding someone that felt confident in marketing the property at the price he wanted to sell it at.
I did this not out of spite. This was a sense of my time, how valueable it is, and how it needs to be guarded. Clients who trust and value my work can better appreciate the extra time I will be spending on selling their home.
While none of us like walking away it is sometimes the most successful decision we can make.
Are you wanting to sell your Sandpoint or North Idaho home and don't know where to start? Contact me as your reliable, knowledgeable, professional. I will start you with a no obligation home value report and show you how I will get your home SOLD!
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Mark Don McInnes - YOUR LOCAL NORTH IDAHO REAL ESTATE RESOURCE
208 255-6227
" Your Realtor® for Life, everyday - Mark my Words! "
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