When was the last time you re-evaluated and re-adjusted your business direction? I'm constantly in the mode of reviewing what is working and what is not. For example, when I started my business 6 years ago I asked myself what could I do that could bring in some additional money to help out the family while still being available as a stay-at-home mom. Personal shopper? No! Survey taker? No! Avon Representative? No!
Since I had been a legal secretary for over 15 years I decided to draw from those skills. I chose to market myself as a secretary to small businesses, but after awhile I noticed that pool was too big and targeting it was impossible. It would be like someone who sells real estate in NYC referring to themselves as the NYC Real Estate Expert. How do you market that? In my opinion it is better to drill down to a neighborhood or section and REALLY become the expert and go to person.
So I decided to attach myself to the real estate industry because that's the field that I was most interested in. Now that I had a clear vision of who my ideal client was I could moved forward. In doing so I found that secretarial assistance was not needed and so once again I re-adjusted to the field of social media. Believe me when I say this was an area which was wide open five or six years ago because real estate professionals didn't even know they "needed" to be on board with this technology for business reasons. They felt it was a time waste. My job back then was in convincing them of the "real" marketing possibilities.
Do you have any idea just how fast the world of social media changes? I mean Pinterest was just a baby and actually launched in 2010. If I remember right you had to have an invite to become a member. I did jump on board that ship and still love it! 2010 was a big year for social media platforms because Instagram also was launched. That's a platform to get on if you haven't. Many say it is for the younger generation, but I see loads of Facebookers traveling over there and joining. I also like it because it isn't easy to market from, which keeps it more organic.
Now my career has once again evolved and this time to a teaching platform. I feel that because of the technology today more and more real estate professionals will be doing their own marketing. I also believe they will be putting their dollars into paid online advertising because of the targeting capabilities. No where in traditional marketing forms can you reach the kind of audience that you can with Facebook custom audiences. Check out Jon Loomer to learn the in's and out's of FB marketing. He's the one I will turn to this year to learn all about FB ads and targeting. Just because I teach doesn't mean I can stop learning.
Outside of Facebook advertising, I offer tutorial classes to teach one about tools, tips and strategies to market oneself on the popular social media platforms and also how to build a presence on those important platforms. If you are interested, please visit my classes. They are all currently structured with a flat fee payment system and a 30 day money back guarantee if you aren't satisfied. You can have access to them from any device at any time! It is purely learning on demand.
The areas I cover are -
- Google+ & YouTube
- Content Creation and Presentation
- Complete Build of an Online Presence.
- Bundle Course
Sarah A. Cole
Sarah Cole VA On Demand
Providing Social Media Assistance and Training
To The Busy Real Estate Professional
(315)399-6773 mobile (text)
(315)238-7068 voice
Services Nationwide
sarahcolevaondemand@gmail.com Email
Facebook – Twitter – Google+ – Pinterest - Instagram - LinkedIn - Website - Blog
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