Prudential One Realty veteran Real Estate Sales Professionals say it's the most revolutionary new concept in home sales. And top sales professional across North America praise its merits, saying it generates sales faster than conventional marketing.
Prudential Value Range Marketing (PVRM) eliminates fears about overpricing, motivates buyers, increases showings and offers, and dramatically reduces the number of days a listing is on the market.
Here's how it works: A home is listed at a fixed price and marketing for sale in one of eighty (80) pre-established price ranges. For example, a Home Owner would list his or her home at $129,876 and allow the broker to market the home in the $109,900-$129,876 price range. Proper pricing within the correct range is a critical key to success. Sellers and REALTORS both should understand that there is a low end and a high end, and somewhere in between, there's a sale to be made.
The fixed listing price is the same price as the top of the selected range. The low price of the selected range indicates to buyers that the homeowner is willing to begin the negotiating process at this price-point. The result: the program attracts the maximum number of buyers at the beginning of the sales process without need for a price reduction. Usually, once a prospect has an opportunity to see a property and appreciate its value, the negotiation process begins.
Both Buyer and Seller interests are served through this process. Prospective buyers often consider a home overpriced at the highest fixed price but feel comfortable to negotiate when a value range of pricing is offered. The system thus eliminates concerns by prospects tht an initial offer anywhere below the highest price might be rebuffed. Sellers are served through increased buyer traffic and shorter days-on-market, resulting from this "open door" to the negotiation process.
PVRM has been proven to provide the consumer with dramatic results. Days-on-market have been reduced by up to 50%. In many cases the selling price was higher than what the homeowner had expected to receive.
Prudential Value Range Marketing is offered by Prudential One Realty and your local Elkhart County, Indiana REALTOR Evelyn Johnston. To receive a free Highest Value Estimate on your home, call Evelyn at 574-304-7148.
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