Referrals are the main key to success, income, and trust as you build your relationship and networking capabilities as a Loan Officer.  I find many new LO's asking me the key to generating so many great referrals.  Here are some very simple and easy tasks to do after closing a loan.  As you read on down you might think, DUH, but you won't beleive how many LO's don't actually do this and think these people will automatically come back to you the next time they need finanacing.  After you build your relationship and close the loan you need to:

 1.  Keep a log of every single borrower you close.  Date, type of loan, address, phone numbers, FICO's, Documentation, etc...

 2.  Ask after closing if they know of anyone whom your services could benefit.  If so make note.

3.  After closing send them a thank you card/note with some more business cards.

 4  On your email calendar, make a reminder and program it so every three months it will email you and remind you to give your client a call back.  Every three months that you call, become their friend.  Also ask if they have any questions on their loan.  Again ask if they know of anyone whom might need your service.

 5  Once you have built this relationship, take them out for coffee!  I mean, you probably did make between $1,000 and $5,000 from the closing of their loan.  $10 at Starbucks for the two or three of you to chat 30 minutes won't break you.

     Believe it or not just by maintaining these five steps you will generate referrals from those borrowers themselves, other referral clients that they will send your way, and referrals from those clients, and so on and so on!  I lately have been closing about 90% of my closing based totally on referrals.  I have only been in the business since 2005 and have only been keeping this log for the last 6 months.  Just in the last 6 months I can see a major difference. 

     Good luck and finish out the month strong!

 
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6 Comments on Late Night Referrals

APR
10
2008
5 Featured Posts

Hi Jacob -- this works for agents/brokers as well. It's all about building relationships.

9:37pm • #1
112,376 Points 4 Featured Posts
Great tips!  I could certainly use them in my Real Estate Business too.
9:37pm • #2

 Those are all great points.  I also setup on my calender when the clients b-day is and call the day before to wish them a HAPPY and SAFE B-Day!

9:39pm • #3
APR
11
2008
You are one great LO...  Im buying my next home through you!
10:36am • #4
APR
12
2008
Excellent points.  The book of business is our most powerful strategic partner.
12:31am • #5
APR
13
2008
Great blog and I agree with you completely. I think everyone in our industries shoudl keep in contact with clients even after everything is done. It makes for great referrals in the future and it also makes the client realize they are not just a transaction past and done with. Thanks for the great blog.
11:30pm • #6

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Jacob Webster Indiana's Senior Mortgage Consultant

Zionsville, IN

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Sagamore Home Mortgage, LLC.

Address: 220 W. Washington St. Suite B, Lebanon, IN, 46052

Office Phone: (765) 482-4866

Cell Phone: (317) 517-4286

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