The job of a Realtor can be quite difficult. There are many facts and figures you've got to keep at the top of mind at all times. A talented and successful Realtor is a person with an outward personality. Most of your day is spent talking to all kinds of people. You've got to relate to buyers, relate to sellers, and then be skilled enough to bounce between the two to create an agreement that satisfies everyone. A Realtor's day can be truly exhausting!
Relating to people isn't the only skill you need. A thorough knowledge of your market area is a must. You'll memorize, not only your own inventory of homes, but also the ever-changing inventory on the MLS for Scranton and all of NEPA. You'll need to keep Real Estate laws and regulations in your mind at all times. Clients will also expect you to stay on top of both national and local news regarding the Real Estate Industry.
There's one big piece of the Realtor puzzle missing here. It may be the MOST important piece not yet mentioned! You must constantly market your listings.
This may be done for you by your Broker to a limited degree. You may get some exposure on newspaper inserts and magazine ads. You may use your own ideas to market, like postcards or working your farm face-to-face. What many agents are missing in this mix is the use of Internet Marketing.
Your Broker may be taking care of you here as well. They may have a website with a link to the MLS or to the company's listings. They may even have pleasing virtual tours set up. Unfortunately, many Real Estate Brokers do not have just these simple things.
I have spent much time and energy trying to find ways to bring attention from internet users to NEPA Realtors. I believe I've found a winning method. No matter who you work for and what they do for you, your listings can ALWAYS use more exposure. I will market your listings online for free.
Well, they say that there's no such thing as a "free lunch", so I'll put a very small price on it. I will agree to market your listings online in multiple ways at no cost. I'm in the business of meeting Realtors and creating profitable relationships. Allow me at least 10 minutes of your time at your office to explain the system and to introduce myself.
That's it. Free marketing for any and all of your listings. Ten minutes of your time. Sound good? I'll be patiently awaiting your call or email. In the meantime you can check out our NEPA Mortgage website and feel free to read the rest of my blog.
Best of luck to everyone!

Kevin, Well written and so true. I find it hard to think that in today's market, with the technology we have brokers would not take full advantage of the free marketing the internet has to offer!!?