While showing property the other day to one of my clients we say two almost identical homes.
Both properties were in above average condition. Both had some nice upgrades to them. Both were built by the same developer and were in the same neighborhood within a planned community and were the same model with identical floor plans about two blocks apart. The one my client liked a little more had nicer floors and nicer kitchen cabinets.
The real difference in the properties was this they were priced $13,000 apart. The one my client liked better was priced at exactly what the last comparable closing was; the other $13,000 more. The higher priced home had been on the market about 6 months and the other two weeks. The lower priced one is getting lots of interest including my buyer, who may be submitting an offer later today. The other is sitting and rotting.
I got the magic phone from the listing agent for the higher priced property:
- Listing Agent: Are you bringing me an offer?
- Me: No, my client has decided he did not want to make an offer on your listing.
- Listing Agent: Did you client like to home?
- Me: He liked it very much.
- Listing Agent: Why isn't he bringing an offer?
- Me: When we compared it to similar properties your price is too high.
- Listing Agent: Why don't you offer less?
- Me: My client liked the lower priced property 2 blocks away better. You have been on the market a long time. Have you considered a price adjustment?
- Listing Agent: My client feels his property is worth more than the others.
Those were the magic words I was expecting. The home is priced based on the seller thinking his worth more than all others for some unseen reason. Have you heard this one before?
Inexperienced or desperate agents and unrealistic sellers is a bad combination.
Hey Randy, I hear those words way too much. My market is full of overpriced listings. It seems REALTORS(R) will take any thing to get their sign in the ground. I spend a lot f time laughing in the mornings while checking the MLS hot sheets some of the listings are off by as much as $100,000. In a market where the average price is $215,000 that's quite a bit. Must be the vinyl fencing.:)