I haven't been on AR much lately I have to admit.  (Traveling, sick, working like crazy!) It is nearly 11:30 when I am writing this and I have at least 8 blogs worth of stuff to write about, but because it is so late I'm going to try to keep this one fairly short & hope I can get back to do a blog every day or so for the next few days. 

I have a great little story to share, there is a past, present and if all goes well a future.  This is not the beginning, but it is a great place to start. 

A few months ago I shared a blog with you on a home I staged.  Shortly thereafter this home sold and I posted the amazing results - it was the only home this year to close in that subdivision a full price with multiple back ups (including another full price offer).  More numbers to share.... The Value Staging brings to the table - in written offers

Because of this great news, I did my usual marketing routine.... How do you follow up on a sale? Marketing tip that works!  and sent an email blast to all the current listing agents letting them know the success of the property we just staged.

We went on 3 different appointments in this neighborhood over the next few weeks.  Another staging company staged one of the homes, we staged one of the homes and the other one, still is unstaged.

I blogged (again - go figure!) What do you do with 3 major focal points in the same room?

Flash forward ---- This home has now gone under contract (less than 30 days after we staged it!) The agent and owners are thrilled! 

So, where is the future in this story?  Tonight I emailed all of the listing agents who have homes for sale in this neighborhood (many of which already received the email when we sold the last one - yep, their homes are still for sale - only 3 others have gone AC since then!) letting them know of our great news (including the prior stats & testimonial). 

If you had a listing in this neighborhood, wouldn't now be a good time to start thinking staging really does work?

 
Post is included in group: Stage It Forward...
Post is included in group: South Carolina Real Estate
Post is included in group: Staging Secrets
Post is included in group: Real World Home Staging for Newbies
Post is included in group: Sharpen Your Sword... Education & Critique

12 Comments on Stats, Follow Through and Keeping the calendar full.....

APR
10
2008
221,907 Points 1 Featured Post Outside Blog

Somthing tells me that not only staging resulted in your sale, your marketing technique of the email to all of the agents was another part to keep in mind. 

Thanks for the post!

Tom Davis - A Delaware Realtor

11:28pm • #1
APR
11
2008
Way to go, Melissa!  I'm glad to see you back on AR - you have been missed!  Glad to hear your absence has been due to work coming your way and a well deserved vacation (but not so good about being sick - hope you're totally better from whatever bug bit you).  
12:03am • #2
174,335 Points 9 Featured Posts Outside Blog
Melissa ~ These homes are just beautiful!  Glad to hear about the triple focal point one - I remember reading that post.  I agree with Tom that your e-mailing the agents is a great idea!
8:09am • #3
2 Featured Posts
Melissa, you are one of those people that seems to clearly see how to market your successes from many different angles to many different audiences.  I believe that this ability is or will be a key factor in succeeding as a business for most of us.  In my estimation your marketing has certainly suited you well.  Good for you, keep those cards and letters flying.
8:22am • #4
197,375 Points 6 Featured Posts Outside Blog

Tom - I find that helping agents understand the value of staging becomes very clear when they see that a similar home in the neighborhood sold after being staged, while theirs still sits..... when it happens multiple times, as in this case, it becomes extremely clear what the difference is.

Diana - Sadly I am still not well.  I haven't been able to shake this because there has been no time to rest... lol!  Thank you for your kind comment about me being missed though......

Kathy - The homes really were beautiful, but so were all the other homes in the neighbhorhood.  It is a beautiful neighborhood.  My goal is to get agents to realize it takes more than just that to compete in this market..... The email blast is just one way to accomplish that.  The great thing is it is effective!

Gary - Thanks Gary.  Not all stagers are great marketers.  This is why we share our ideas on AR to help others get ideas and glean some ourselves.... there is always something new to learn to help enhance our business!

9:02am • #5
18 Featured Posts Outside Blog
Melissa- I swear, my business goes down when you are absent from AR!!! I need a constant reminder from you on the RIGHT way to do business, and this follow-up reminder is a perfect example. Great story--I hope you get even more jobs from that neighborhood! The sellers would be CRAZY not to hire you!
10:52am • #6
124,214 Points 4 Featured Posts
Melissa, glad to have you back and sorry you have been sick.  Great marketing technique to contact the other listing agents.  I don't know where you find the time to do all you do...have you found a way to get more hours in a day?
11:14am • #7
3 Featured Posts
Melissa -- thx for sharing -- such a great reminder to keep things alive and keep your name out there.
11:30am • #8
197,375 Points 6 Featured Posts Outside Blog

Elaine - lol... you are so funny!  I'm glad I could help nudge you in the right direction.

Sharon - it's called NO SLEEP!  (which is why I don't seem to be getting any better!)  Seriously I've been up working until 1am every night since I've been back from MI trying to catch up.  I'm still not..... but I did get 2 vacants staged this week and now just have to worry about finishing reports, RES, updating photos, billing, etc.

Karen - that is the name of the game isn't it?  Keeping your name out there!   

4:35pm • #9
APR
13
2008

Melissa -

I really think you are a marketing genius! I really love reading your blogs. I learn so much. Will incorporate this into my marketing!

Thanks and congratulations on your success. 

3:33pm • #10
133,433 Points 2 Featured Posts Outside Blog

Congratulations, Melissa, on such a quick sale! You are a great marketer and I love your blogs.

10:11pm • #11
APR
14
2008
Melissa - Thanks for another great marketing tip!  I just finished staging a house that has an exact comparison down the street for sale.  The house should be listed tomorrow but they had alookey loo today already and possibly an offer in the works.  The other one has been sitting for months.  I just told my husband that I was going to use your idea of an e-mail blast to the other agents with listings in the neighborhood, and there are a lot!  How do you get the info for  the blast?
2:22am • #12

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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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