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Chris Stanley, REALTOR/Broker Greensboro, NC More about me… Keller Williams Realty Greensboro Office Phone: (336) 547-6529 Cell Phone: (336) 451-4500 Email Me
Real Estate blog for the Guilford County Greensboro North Carolina area. Featured postings include home for sale in the Triad area, buyer and seller tips, and overall information on real estate market conditions in and around Greensboro, North Carolina.
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As a salesperson you can easily find yourself in a position where you are "convincing" clients to make purchases of what you "feel" is a good deal, price, or item. And more specifically, what you "think" is the right asking price, location, or perfect home. But I've learned to be an effective real estate agent, it's much easier taking the approach of listening to clients to find out what their needs, desires, hopes, and wishes are. Then putting forth the effort of finding, marketing, searching, and doing whatever it takes to find the right fit to meet those needs. Avoiding the typical sales approach and focusing more on meeting a need (or supplying a demand) approach, allows us add more value to those seeking our guidance and assistance.
As it relates to communication and feedback, the number one complaint I hear about real estate agents is the lack of communication and feedback they receive. Because real estate is such an emotional transaction, whether buying or selling, there is a need for above and beyond communication to reassure your clients that you continue to have their best interests in mind. Sellers want to know if there's been any interest from buyers; buyers want to know if there are any new properties on the market or if you've heard back from an offer submitted. When these questions are being asked and there are no answers, clients often times get frustrated. I understand these frustrations first hand and I have learned that during the process of buying or selling, it's best to lean on the side of over communication (returning phone calls promptly, responding to emails, giving feedback and follow calls on the progress or lack there of).
Another good reason for elevated communication and feedback is keeping track of all the moving parts. 
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Hey Chris,
Your blog is a good synopsis of what we agents do. One point I wanted to comment on is the "keeping track of all the moving parts". I had a real estate mentor who described a real estate agent as the hub of the wheel that keeps all the spokes moving. The spokes being the lender, the home inspector, the appraiser, the contractor doing any repairs, etc, etc, etc. Using this analogy with your clients helps them to see the value of using an agent by illustrating how many people we deal with so they don't have to!