Google has recently announced a new update to their search algorithm which will strongly favor mobile-friendly compatibility. To be released on April 21, 2015, this update has been described by Google itself as “significant” and is widely anticipated to be just that. With the mobile revolution in full swing, it comes with no surprise that Google is moving in a direction that will further reward websites with high levels of mobile responsiveness.
At Strategic Internet Marketing Corp, we pay close attention to such updates, and tailor our client’s search engine optimization (SEO) strategies accordingly. Google is by far the largest search engine and sets the pace of change for internet trends. An update such as this is sure to have large implications for the standards in which websites are constructed and optimized.
To rank websites, Google crawls the content and formatting of each to decide which sites are optimal for specific searches. After this update, Google will add more weight to websites which it deems “mobile-friendly.” An essential component of this determination is the responsiveness of the site, i.e. its ability to adjust to various screens and be viewed properly on all sizes of mobile devices. To add further significance, it appears that after this update, mobile optimization will affect searches performed even on desktop computers.
Our Clients’ Websites are Already Updated…
If you are a current SIMC client and have not received an email from us informing you that you need an upgrade, then your website is already fully optimized in accordance with the demands of this update. If your website needs work to ensure proper mobile device optimization within the requirements laid out by Google’s upcoming update, we have already reached out to you to discuss options.
Verify Your Website’s Readiness…
If you would like to check your website for yourself, or learn more about what these standards entail, please feel free to run your website through Google’s Mobile-Friendly Test page. You can also check by searching for your site on a mobile device and seeing if Google labels your site as “mobile-friendly” near the link.
What to Do if You Are Not a Current SIMC Client…
The world of SEO is in a constant state of change, and it is part of our mission to help our customers keep up with these important changes. If what Google has stated holds true, this update could be one of the most substantial and dramatic alterations to its algorithm yet announced. If you are not a client of SIMC, it is possible that your website will require a significant update to meet these new demands. Non-clients can request a no-cost initial consultation and receive comprehensive feedback on your website and online marketing strategy.
Google has announced that this new mobile algorithm will operate in real-time. This mean
s that if a website in need of revision is updated after the April 21st launch, Google will pick up these changes as it re-crawls your site and then rank the site accordingly. After the update takes effect, we will closely monitor the statistics and standings of all of our customers’ websites so as to effectively adapt your SEO strategies.
It is our continued aim to keep our customers’ websites fully optimized in the face of changes such as this. Please feel free to contact us at (866) 986-5650 if you have any further questions concerning this particular update.
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