You know how when you buy a new or new-to-you car that you start seeing other's similar or just like it?  Well that's been happening to me ever since I started blogging regularly on A|R.  It seems like every day I see a post from a web guru or I hear something on a podcast that validates the fact that I need to keep plugging away at building my online reputation. . .even before I really think I need it.  Uber marketer Seth Godin has stated that "The best time to plan for a sale in three years is right now." For instance:

If I was a real estate agent (I'm not) and it's oh say 2005, it would have been really easy to put off blogging and building my online presence because the market was up and maybe I wasn't having to dig really deep to find buyers for the homes I had listed. 

But let's say I did start or continue my reputation building back then.  Right now I'd have about three years of content on my site(s). Even if I did get a disgruntled client. . .you can't please everyone all the time. . .and they decided to post something nasty about me, there's a whole lot of good stuff out there that would bury that one little blip in my record.  Besides that, nobody wants to burn $3+ gas to ride around looking at houses now.  They're at home on the internet looking for that perfect property.  Good thing Google is full of search results pointing at me when buyers are searching my area!

But when would I have time for blogging and online reputation building you ask? Well, you could free up some time by leaving your property photography to your local full service virtual tour provider :)

Brett Weaver

SpotLight Virtual Tours

Lawrence County TN Virtual Tours